Breakfast Briefing with Canopy Media: Proven Print: Reassurance in a Digital World
Canopy have commissioned Altheo Insight to conduct expert interviews across the industry with clients, agencies and media owners on the role that print inserts have with readers in a continually changing media landscape.
Exploring further by speaking to over 1,500 UK consumers in collaboration with Time Inc UK, Proven Print: Reassurance in a Digital World establishes the enduring and innovative role that print media plays alongside other media in a world of digital fragmentation and mistrust online.
Please join Dan Botten, Founder & Director of Altheo Insight, Chris Grey, CEO of Canopy Media and Charlie Hands, Managing Partner of Canopy Media for the launch of the research findings where you’ll discover:
• Print inserts are instrumental in enabling action
• Print is a trusted medium which continues to endure in an increasingly digitised landscape
• Print inserts provide both reassurance and a reference point
DETAILS AND REGISTRATION
This breakfast briefing is free to attend.
DATE March 14
TIMINGS 09:00 Arrival & coffee
09:30 Session begins
VENUE PPA Offices, 35-38 New Bridge Street, London EC4V 6BW
HOW TO BOOK
ABOUT THE SPEAKERS
Chris Grey – CEO, Canopy Media
Chris has spent the last 20 years in media sales building an in-depth knowledge of the print and digital sales markets. In 2007 Chris formed Canopy and the business has grown to become one of the leading entities in the market place. Prior to this he spent 5 years at the media agency Carat where he was responsible for the incorporation and development of their direct marketing department Carat Direct.
Charlie Hands – Managing Partner, Canopy Media
Charlie has spent over 20 years in Inserts, starting his career managing the Auto Trader with the responsibility of managing the insert sales into 24 magazines. He then moved to Guardian Media Group as the Head of Direct, before spending 7 years at Trinity Mirror managing the groups insert proposition. Throughout his career Charlie has been one of the biggest advocates of the medium.
Dan Botten – Founder & Director, Altheo Insight
Dan is an experienced, award-winning insight professional, who has worked with blue-chip client insight teams for 25 years and now heads up Altheo Insight. He headed up the Guardian’s research team for a decade where he won the MRS Research Team of the Year award. Prior to that Dan headed up the Time Inc Insight team that worked on the NME and Uncut brands. Dan is a Full Member of the MRS.