Breakfast Briefing with knk: Integrated Approach to Audience Building
Ellie Austin scored a job at Immediate Media as a Features Writer for Radio Times after graduating from the Magazine Journalism MA course at City University. Here she talks about working in the fast-paced world of a major weekly magazine and the power of a good coffee.
Please join knk on Thursday, March 1, 9.00-10.30am at PPA Head Office in London for a breakfast briefing led by Mats Necker, Head of Software Development at knk.
knk is Microsoft’s specialist for the publishing industry and a leading provider of publishing software, business intelligence, social engagement and marketing automation.
In this informative breakfast session Mats will share some of the lessons they’ve learned to transform the publishing businesses of their clients. These practical tips focus on the processes and technology of social engagement tools and its implementation into the corporate IT systems.
This will cover:
- Engage with your audience via Social Engagement
- Build communities using Customer Insights and Machine Learning
- Enable targeted marketing opportunities
- Convert your followers to paying customers and keep them as loyal fans through Marketing Automation
Join us to learn how you can combine these topics to drive your customer relationships to the next level. This is a vital briefing particular for those in a marketing or publisher care role investing in their own web shop, and where direct channel B2C marketing is important.
DETAILS AND REGISTRATION
This breakfast briefing is free to attend.
DATE March 1
TIMINGS 09:00 Arrival & coffee
09:30 Session begins
VENUE PPA Offices, 2nd Floor, 35-38 New Bridge Street, London
HOW TO BOOK