Breakfast Briefing with knk: Integrated Approach to Audience Building












Please join knk on Thursday, March 1, 9.00-10.30am at PPA Head Office in London for a breakfast briefing led by Mats Necker, Head of Software Development at knk.

knk is Microsoft’s specialist for the publishing industry and a leading provider of publishing software, business intelligence, social engagement and marketing automation.

In this informative breakfast session Mats will share some of the lessons they’ve learned to transform the publishing businesses of their clients. These practical tips focus on the processes and technology of social engagement tools and its implementation into the corporate IT systems.

 This will cover:

- Engage with your audience via Social Engagement
- Build communities using Customer Insights and Machine Learning
- Enable targeted marketing opportunities
- Convert your followers to paying customers and keep them as loyal fans through Marketing Automation 

Join us to learn how you can combine these topics to drive your customer relationships to the next level.  This is a vital briefing particular for those in a marketing or publisher care role investing in their own web shop, and where direct channel B2C marketing is important. 



This breakfast briefing is free to attend. 

DATE March 1
TIMINGS  09:00 Arrival & coffee
  09:30 Session begins
11:00 Close

VENUE PPA Offices, 2nd Floor, 35-38 New Bridge Street, London




Click here to reserve your place.

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