PCS Publishing : How to Launch a Magazine in Difficult Times
Ellie Austin scored a job at Immediate Media as a Features Writer for Radio Times after graduating from the Magazine Journalism MA course at City University. Here she talks about working in the fast-paced world of a major weekly magazine and the power of a good coffee.
DATE: October 10
TIME: 09:00 - 11:00
Over the past decade, we have seen magazines come and go plus much talk about whether print is dead, whether digital is the only way forward etc etc. However, during this time there have been a number of successful magazines launch both in print and/or digital mediums.
So, what are the differentiators of making a title sink or swim in these turbulent times? Join PCS at a breakfast briefing panel discussion featuring:
- Ian Birch, editor and writer
- Mark Hooper, founding editor of magazine Hole and Corner
- Sean Briggs, workflow specialist
Attendees will hear about how the industry has changed and evolved over the past 20 years. The panel will look at how magazines launched in easier times and what tips can be taken from then to apply to the current day. Disrupters and challengers to the norm will be highlighted, as well as a case study from Hole and Corner on taking an idea to a reality that later resulted in the magazine being named as one of the top five independent magazines by The Guardian.
A little about our speakers
Ian Birch is an editor and writer who started his career at Time Out in the 70s, when it had a radical voice and every staff member was paid the same. He then moved to writing about music in Melody Maker and later Smash Hits.
Since then Ian has edited many publications in London and New York, helping to re-launch titles including Grazia, Red, Heat and Closer. He has worked as editorial director for Hearst magazines, overseeing hallmarked brands such as Harpers Bazaar and Good Housekeeping.
Ian has won the Mark Boxer Award for lifetime achievement at the British Society of Magazine Editors Awards and is publishing his first book Uncovered in October 2018.
Mark Hooper began his career writing for The Face Magazine. He later went on to be an Editor-in-Chief at Redwood, where he oversaw the Virgin Media account, launching the award-winning electric! Magazine, as well as producing digital content and customer communications.
He has also been Deputy Editor of i-D magazine, Associate Editor of both Arena and Esquire magazines, and Editor of Channel 4’s music website as well as contributing to Wallpaper*, The Guardian, The Observer and Wired.
Mark is founding editor of Hole & Corner, a magazine dedicated to ‘celebrating craft beauty, passion and skill’, which was named one of the top 5 independent magazines by The Guardian.
Sean Briggs has worked in publishing for over thirty years accumulating a wealth of knowledge and experience.
He worked for Hearst UK for twenty of those years as the Group publishing systems manager guiding their strategy and developing their publishing solutions and editorial systems, bringing pre-press in-house and establishing asset management, production and advertising workflows.
Sean now runs his own successful company, Creative Workflows Ltd, which specialises in helping creative people and businesses improve their creative processes to become more productive and more creative.
Summary of Agenda
Sean will be our panel moderator, using his wealth of experience to give his take on the industry, and draw themes and takeaway actions for the audience from the presentations by Ian and Mark.
Ian will look at how magazines were launched in easier times and how that process is different in the current climate. He will share his experience of a launch culture at EMAP, Hearst's ability to maintain and grow brands, and how cultural trends and other business launches can impact a magazines success, for example the interdependence between Smash Hits and MTV.
Mark will discuss what exactly makes a piece of content a magazine and how digital can transform the traditional. He will demonstrate how you can turn an idea into reality using the example of his successful title Hole and Corner.
Why should you attend?
If you are a small or large publisher with an idea or even plan to launch a new magazine into the industry, then this discussion is for you. Industry specialists with a wealth of experience spanning the last fifty plus years will add their invaluable personal and business insight on the industry past, present and future.
Attendees will receive a link to the full recording of the event, plus dedicated Q&A time with the speakers at the end of the briefing.