Data Happy Hour: Analytics for Publishers and Media
Ellie Austin scored a job at Immediate Media as a Features Writer for Radio Times after graduating from the Magazine Journalism MA course at City University. Here she talks about working in the fast-paced world of a major weekly magazine and the power of a good coffee.
DATE: November 8
TIME: 16:00 - 19:00
VENUE: Blue Fin
Publishing and media organisations are awash with data. Across numerous devices and various media types, you can track clicks, views, and shares - all the data that helps you enhance customer engagement, optimise advertising, and cost-effectively allocate inventory. But, how do you actually find insights from your data?
Presentations will be provided by Rich Mead, Group Operations Director from ESI Media, Justin Pillay, Head of Business Intelligence from Haymarket, and Tom Stroud, Account Manager from Tableau. Please join our 'Meetup for Publishers and Media' where over a few drinks you'll learn how your industry peers are successfully combining big data, self-service BI and dashboarding into their publishing efforts.
16:00 – 16:30 | Registration
16:30 – 16:40 | Intro to Publishing Analytics - James McLeod, UK Acquisition Manager - Tableau
16:40 – 17:00 | Live Demo: Publishing Analytics - Tom Stroud, Account Manager - Tableau
17:00 – 17:15 | Haymarket's Green Field BI Project - Justin Pillay, Head of BI - Haymarket
17:15 – 17:30 | How ESI Media Uses Tableau to maximise their Circulation and Advertising Operations - Rich Mead, Group Operations Director - ESI Media
17:30 – 17:45 | Q&A
17:45 – 19:00 | Networking Drinks - get to know your industry peers over a few drinks