Keynote

Andria Vidler, CEO, Centaur

SPONSORSHIP

Creative sponsorship strategies that work for your clients and your pocket. Discussion leader: Joe Wilkins, Flume Training

• Creating an attractive sales inventory

• Cost effective ideas for adding revenue to your events – what more can you sell?

• Account management that results in repeat business – who should get involved?

AWARDS

Delivering profitable Awards
Discussion leader: Christina Liessem, C Squared Networks

• What are your motivations for running awards?

• Integrity is key: how do you ensure that the entire process from setting the criteria, to managing partners and the judging process stands up to scrutiny?

• Streamlining awards to gain time and cost efficiencies

• What motivates entrants and sponsors?

• New revenue opportunities in Awards

• Levels of investment needed to produce stand-out awards

CAMPAIGNS

Engaging campaigns for an evolving customer base
Discussion lead by Feathr>

• How your interaction with subscribers is changing? How are they reacting to different marketing initiatives?

• Strategies for marketing your events to new customer segments outside of your traditional subscriber base

• Are we seeing a return of DM?

• Re-focussing your email campaigns and avoiding email fatigue

Partners aren’t just a logo – making the most of you partner outreach programme

• Marketing strategy and the importance of securing buy-in from the rest of your team

TALENT

Fine tuning your talent management strategy to nurture tomorrow’s leaders
Discussion leader: Cheryl Busby, Clarion Events

• The importance of providing clear career progression paths and opportunities within your company

• Providing incentives for managers to identify and support future leaders

• Flexible talent management strategies that focus on team strengths and iron out weaknesses

• Building well-balanced and cooperative teams

EXPERIENTIAL

Delivering cost-efficient onsite experiences that keep delegates coming back Discussion Leader, Nick Graham, Olympia London

• How best to align onsite attendee experience with your event aims and budget

• Working with your sponsors to optimise the onsite experience

• How to make the most of your AV suppliers

• The importance of building partnerships with venues

• New technologies: calculating ROI

BOTTOM LINE

Strategies for re-invigorating your events portfolio and creating new revenue streams Discussion leader: Mindy Emsley, Smarter Shows

• The role that your events department plays within your company – brand support, networking, subscriber engagement, revenue stream

• Considering revenue opportunities outside of your traditional remit

• Identifying and presenting new launch ideas to senior management –assessing risk

• Making bold decisions: when to pull the plug on an event

• New event models that deliver magnified revenues: amalgamating events, webinars, meetings, etc

DATA

The role of data curation and management Discussion leader: Tom Wheatley, Shortlist Media

• The growing importance of precision marketing in your event campaigns

• Effectively managing data across your organisation to minimise unsubscribes – who owns data?

• Strategies for targeted data build – how can production and editorial help?

SALES WORKSHOP

Event sales workshop, in partnership with Flume Training

Not JUST for commercial managers…our friends at Flume are running two very special training sessions for anyone who's interested in honing the power of their event sell

Uniting sales, marketing and production with one powerful idea: by understanding and communicating the true purpose of your event

• The psychology of how people buy

• Understanding the power of “why”

• Uncovering the true purpose of your event

• Using your “why” to unite sales, marketing and production

SPONSORSHIP

Creative sponsorship strategies that work for your clients and your pocket. Discussion leader: Joe Wilkins, Flume Training

• Creating an attractive sales inventory

• Cost effective ideas for adding revenue to your events – what more can you sell?

• Account management that results in repeat business – who should get involved?

AWARDS

Delivering profitable Awards
Discussion leader: Christina Liessem, C Squared Networks

• What are your motivations for running awards?

• Integrity is key: how do you ensure that the entire process from setting the criteria, to managing partners and the judging process stands up to scrutiny?

• Streamlining awards to gain time and cost efficiencies

• What motivates entrants and sponsors?

• New revenue opportunities in Awards

• Levels of investment needed to produce stand-out awards

CAMPAIGNS

Engaging campaigns for an evolving customer base
Discussion lead by Feathr>

• How your interaction with subscribers is changing? How are they reacting to different marketing initiatives?

• Strategies for marketing your events to new customer segments outside of your traditional subscriber base

• Are we seeing a return of DM?

• Re-focussing your email campaigns and avoiding email fatigue

Partners aren’t just a logo – making the most of you partner outreach programme

• Marketing strategy and the importance of securing buy-in from the rest of your team

TALENT

Fine tuning your talent management strategy to nurture tomorrow’s leaders
Discussion leader: Cheryl Busby, Clarion Events

• The importance of providing clear career progression paths and opportunities within your company

• Providing incentives for managers to identify and support future leaders

• Flexible talent management strategies that focus on team strengths and iron out weaknesses

• Building well-balanced and cooperative teams

EXPERIENTIAL

Delivering cost-efficient onsite experiences that keep delegates coming back Discussion Leader, Nick Graham, Olympia London

• How best to align onsite attendee experience with your event aims and budget

• Working with your sponsors to optimise the onsite experience

• How to make the most of your AV suppliers

• The importance of building partnerships with venues

• New technologies: calculating ROI

BOTTOM LINE

Strategies for re-invigorating your events portfolio and creating new revenue streams

• The role that your events department plays within your company – brand support, networking, subscriber engagement, revenue stream

• Considering revenue opportunities outside of your traditional remit

• Identifying and presenting new launch ideas to senior management –assessing risk

• Making bold decisions: when to pull the plug on an event

• New event models that deliver magnified revenues: amalgamating events, webinars, meetings, etc

DATA

The role of data curation and management

• The growing importance of precision marketing in your event campaigns

• Effectively managing data across your organisation to minimise unsubscribes – who owns data?

• Strategies for targeted data build – how can production and editorial help?

SALES WORKSHOP

Event sales workshop, in partnership with Flume Training

Creating bespoke packages that deliver results for clients

• The importance of teaching your clients how to make the strongest decisions

• Understanding the secret to building bespoke sponsorship packages

• Introducing a framework to create packages that work for the audience (and your client)

• Examples of bespoke packages and the impact this can have

REGULATION

What does compliance look like: Demystifying GDPR and other concerns.

Discussion leader: Duncan Smith, iCompli

This session will talk through the General Data Protection Regulation (GDPR), which will come into force in 2018. It will present a guide on how the new data protection laws are most likely to affect data collection and engagement with existing datasets. It will offer advice on how best to prepare for the changes, and the chance for the audience to ask questions.

A day in the life of an events data expert....

An informal conversation with Sara Howers, Global Data Protection Officer at Haymarket who is currently taking pre-emptive steps to tackle the impending GDPR as well as ensuring Haymarket’s events business remains compliant.

COMPETITION

Strategies for launching events in an increasingly competitive market

• Assessing the risk to your business of launching an event – decision factors: Topic validation; sponsorship prospects; resources needed; etc

• What are your absolute ‘must-haves’ in your event launch strategy?

• The importance of flexibility in your event launch strategy

• How to set realistic targets

• Long-term planning – how to launch events to ensure year on year success

Discussion leader: Valerie Sokolova, Head of Content, Emap

COMMUNITY

Winning strategies for community building and engagement

• Overcoming the challenges of marketing events in a brand-led environment

• How to build communities around your events – who owns the project?

• Strategies and technologies for maintaining year-round attendee engagement

• Community driven content: benefits, challenges and encouragement strategies

• Ensuring and measuring ROI in engagement strategies

Discussion leader: Luke Bilton, Director - Digital and Content, UBM

CLOSING PANEL

Events of the Future: The Event Directors View

Dorothee Archambault, Event Director, Haymarket

Mariam Ahmed, Events Director, Shortlist Media

Phil Annesley, Events Director, Insight Division, Infopro Digital

Edwina Dowling, Event Director, Centaur

Amanda Barnes, CEO, Faversham House