"A highly-informative day that was well organised with a relevant and engaging range of subjects covered. The best conference I've been to in a while!"
Ed Garcia
Reed Business Information

The Agenda

The 2017 Customer Direct conference programme is dedicated to "The Customer Relationship".

Thursday November 16- Jumeirah Carlton Tower Hotel, 1 Cadogan Pl, London SW1X 9PY

 

Time Agenda
08:30-09:15 REGISTRATION & COFFEE
09:15-09:20

Welcome & Introduction, Nicola Rowe, Director of Membership, PPA

09:20-09:45

Keynote Speaker

Robert Bridge, Chief Customer Officer, Telegraph Media Group

09:45-10.25

Plenty of Fish in the Sea: Who is Your Audience?

There is a vast ocean of seemingly anonymous online users and not all will be a good catch.  So how do you determine who your target audience is and where they swim?  How do you make them aware of who you are and why they need you in their life?  And finally how do you lure them in?

Speakers:
Jonathan Harris, CEO & Founder, Zeddit 
Jen Brown, Director of Marketing, EMEA, Tealium
Will Ullstein, Commercial Director, YouGov

10.25-11:15

Would Love to Meet: Finding New Audiences

With newsstand and more traditional routes to market becoming more difficult to acquire subscribers, marketers are having to look at a wider range of channels and create engagement via content to deliver leads and new audiences that may take longer to convert to a fully paid subscriber than we’ve previously been used to.

Speakers:
Parry Jones, Chief Operating Officer, The Specialist Works
Lynne Fairburn, Marketing Manager, Country Walking , Bauer Media
Elaine Sosna, Head of Marketing, Lovehoney

11:15-11:40

COFFEE, NETWORKING & EXHIBITION

11:40-12:20

First Dates: Engaging and Nurturing

Find out why personalised content is so key in engaging and nurturing your audiences.
We will discuss the importance of content and automation to engage with your customers, and why a one to one approach is the future of your engagement and nurture programme.

Speakers:
James Lee Breen, Head of Operations (UK), Readly
Nick Worth, Chief Marketing Officer, Selligent

12:20-13:00

Making A Commitment: Conversion to a Paid Customer

How to encourage your hard won audience to become subscribers. Our speakers share their insight and tactics for converting known and unknown customers to paid customers.

Speakers:
Brian Morrissey, Editor in Chief and President, Digiday
Jonas Rideout, Global Head, Business Development, Piano
Leah Faulkner, Head of Optimisation, Bauer Media

13:00-14.00

NETWORKING LUNCH

14:00-15:00

The Counselling Sessions: Roundtables

Your chance to join roundtable discussions on the topics from today's conference. Sessions last for 20 minutes each so you can join up to three that interest you. First come, first served!


1. How to Find New Audiences
2. Engagement
3. Conversion to Paid
4. Attribution
5. Retention
6. Monetisation
7. Ecommerce

15:00-15:40

Research: Subscribing to the Future

Are millennials really prepared to pay for content? A new piece of PPA research uncovers the key to getting younger magazine readers to subscribe.

Amanda Anderton, Co-Founder, Hope + Anchor

Susie Donnelly, Research Director, Hope + Anchor

15:40-16:00

COFFEE & NETWORKING

16:00-16:30

A Long Term Relationship: Retaining the Customer

Now that the hard won relationship is established, how do you make sure it lasts? We look at two case studies in detail, and share tactics for reducing churn and increasing retention. 

Speakers:
Doug Purdom, Head of Retention, Future
Kirsten Morrison, Head of Digital, DC Thomson

16:30-17:00

Keeping The Flame Alive: Monetising the Customer

You've got your loyal subscriber base, so what now? We all focus on cross-sell and up-sell but how far can you go and how best can you monetise your superfans? We hear from brands who've maximised ROI, through spin-off magazine launches and events plus partnership deals and even a wine shop, and get the low-down on their learnings and successes along the way. 

Speakers:
Kerin O'Connor, Chief Executive, The Week & The Week Junior
Francois-Regis Coumau , Group Managing Director, Immediate Media

 

17:00

CLOSING REMARKS AND CONFERENCE CLOSE


CONTACTS

Mike Mackenzie
 
 
 
 
 
 
 
 

  

Mike Mackenzie
Commercial Manager
mike.mackenzie@ppa.co.uk
Lucy Trevor
Events Manager
lucy.trevor@ppa.co.uk