The TAP (Tablets and Publishing) report is based on new proprietary PPA-commissioned research conducted in partnership with Toluna QuickSurveys and draws from a large selection of international studies to provide publishers and advertisers with one of the most complete overviews of the tablet market and its future potential for magazine media.
The report predicts a surge in digital magazine engagement and identifies a positive correlation between print and tablet readership.
Key findings
- 96% of tablet owners have read a printed magazine in the last year, compared to the 80% national average.
- The findings suggest that while readers are positive about and responsive to digital magazines, they continue to want both formats: digital editions should not be seen as a replacement to print, instead as an addition, providing an enhanced experience for readers.
- Findings also suggest tablets reinvigorate owners’ appetite to try different brands with 68% of tablet owners stating that they have read newspapers or magazines on a tablet that they had not previously read in print.
There is a strong link between tablet owners and magazine readership. A number of studies suggest that digital editions are reinvigorating the appetite for magazine media and this has been confirmed by our own research with Toluna QuickSurveys which demonstrates that digital editions are not eroding the market for print editions, instead quite the opposite.
PPA Head of Research Marius Cloete
Click on the link below to download the report, or if you have further questions, contact PPA Head of Research Marius Cloete or PPA Marketing Director James Papworth.