PPA's mission is:
- By engaging with Governments in the UK and Europe, to defend the legal, regulatory and commercial environment in which our members operate
- To help our members navigate the transition to the changing digital environment
- To provide up to the minute information, market knowledge, case studies, analysis and insight
- To promote magazines and their brands as the advertising medium of choice
- To bring members together to share ideas, information and best practice
- To ensure that the industry continues to attract and develop talent
- To deliver positive results for all parts of our diverse membership
- To celebrate success and promote the health and image of our industry
PPA believes in:
- A free and democratic press in a free and democratic society
- Editorial freedom
- A continuing search for innovation and excellence
- A system of copyright and intellectual property protection which encourages the continuing production of high value content by providing publishers with a commercial return on their investment.
We have a professional staff based in Lincolns Inn Fields in Holborn, central London, including legal and research departments and information technology specialists. We also have an events team and a sales team which organise high-value events for our members and others. Our circulation department deals with routes to market, including the vital issues of postal costs and space in the retail environment. For a full list of staff visit our PPA staff page.