The PPA celebrated the UK’s leading media agencies and advertisers on October 11 as it revealed the winners of the PPA Advertising Awards 2012.
The event, held at the OXO2 on London’s South Bank, highlights the best planning and execution in advertising campaigns across magazine publishing platforms.
Universal McCann was named a winner in two of the six categories: Most Effective Campaign of the Year for H&M’s A Stylish Match campaign with Condé Nast’s GQ; and Innovative Campaign of the Year for its work launching the Forza Motorsport 4 game on Xbox 360.
Mindshare’s campaign for Argos/Chad Valley won the agency the Print Campaign of the Year category; Digital Campaign of the Year went to MPG Media Contacts for the Balanced Lifestylers campaign for Shock Absorber; and Integrated Campaign of the Year went to MGOMD for Sony and Men In Black 3.
DFS was named Advertiser of the Year, with the judges praising the company’s investment in magazine brands and its consistent approach to the medium through a range of creative options.
Barry McIlheney, CEO of the PPA, said: “The winners of this year’s PPA Advertising Awards, and indeed our impressive shortlisted entries, show how publishing brands and advertisers are collaborating to deliver targeted campaigns that create real impact among today’s consumers. These awards are an important part of our work to support and acknowledge the creativity, strategic thinking and hard work behind the most-effective magazine media advertising campaigns.”
James Papworth, PPA Marketing Director, said: “We’re really pleased to have re-established this event as both a celebration of the UK’s media planning and buying expertise, and to highlight the sophistication and effectiveness of advertising campaigns that have magazine brands at their core.”
Julian Lloyd Evans, Chair of PPA Marketing and Managing Director of Advertising at Dennis Publishing, said: "The awards are a fantastic showcase for the power of magazine brand advertising, and in my new role as Chairman of the PPA Marketing Board, I'm keen to take the momentum of this event forward into some of the exciting initiatives we have planned for the coming months: a study of the science of measuring magazine advertising effectiveness, and a comprehensive study into tablet ownership.
"These two studies demonstrate what PPA Marketing is all about - unashamed to talk about the value of print advertising in an ever more fragmented media world, whilst having the confidence to draw the attention of our members to new areas where we can grow and innovate."
For more information on the PPA Advertising Awards click here or contact PPA Marketing Director James Papworth.