The National Readership Survey provides valued research that measures the size and nature of magazine audiences, through the National Readership Survey, and combined magazine and website audiences through NRS PADD (Print and Digital Data).
About the NRS
The PPA is one of the three stakeholders that govern the NRS along with the Institute of Practitioners in Advertising (IPA) and the Newspaper Publishers Association (NPA).
Each of these organisations is represented on the NRS Board along with non-voting members from ISBA. The NRS Technical Committee reports to the board and is responsible for maintaining and developing the technical standards of the survey.
The NRS User Advisory Panel (UAP) meets quarterly to help generate new ideas for the survey and to ensure it is fit-for-purpose for regular users of the data in media planning and buying.
About the Survey
> A continuous survey, 12 months of the year, 7 days a week
> A large sample: 36,000 interviews a year with adults aged 15+ per year
> A random sample: interviews only conducted at randomly selected addresses with randomly selected individuals
> Interviews conducted in respondent's own home
> The average interview takes 27 minutes
> Respondents asked about their readership of a list of newspapers, newspaper supplements and magazines, as well as information about themselves
About NRS PADD
NRS PADD is a new dataset, scheduled for release on September 10, which will combine print readership data provided by NRS with online readership data to deliver a unified print and online readership figure for magazine brands. Full details are available on the NRS website.
Getting a Title on NRS
The PPA manages applications for magazines that wish to be included on the NRS. Full details of the application process and costs are available from Marius Cloete, Head of Research at the PPA. For further information visit the NRS website.