Each year millions of purchases are made without buyer and seller coming into direct contact. Many of these distance selling transactions are initiated by magazine advertisements containing direct response coupons - so called 'off-the-page' advertising.
PPA members are required to operate the Mail Order Protection Scheme (MOPS) aimed at safeguarding readers who respond to off-the-page advertisements. All the documents required by publishers to carry out the MOPS are listed below. PPA members can request the documents by clicking here.
- Guidelines for advertisers
- Application to advertise by mail order
- Advertiser's bond
- Agency certificate
- Personal undertaking
- Bank guarantee
- Publisher's guarantee
- A reader's guide to magazine mail order
- Stakeholder agreement
- Letter of intent
- Deed of assignment of debt