Ofcom has ruled against the Authority for TV on Demand’s (ATVOD) decision to classify online video content on magazine websites as on-demand programming.
The media regulator upheld numerous appeals against ATVOD’s claim that magazine and newspaper websites that had a video on-demand service fell within its regulatory ambit.
ATVOD said that given the similarities between The Sun case and other newspaper and magazine websites, it would now cease from pursuing similar claims against titles including Elle TV, Guardian Video, and Independent Video.
ATVOD had held that The Sun’s internet video offering met the definition of an on-demand programme Service, set out in the Communications Act 2003.
The Ofcom decision is that the Sun Video section of the website is not subject to regulation by ATVOD.
PPA Head of Public Affairs Mark Burr welcomed the decision: “Video is increasingly important for magazine publishers as a way to bring stories and features to life online.
“The PPA has worked hard to preserve publishers’ rights in this area and we have argued all along that our members should be excluded from the regulator's scope."
The full ATVOD statement can be read here.