Guidance has been made available to PPA members to ensure they don’t fall foul of potential legal pitfalls when covering the London 2012 Olympic and Paralympic Games.
The document, which has been authored by the London Organising Committee of the Olympic and Paralympic Games (LOCOG) in association with the PPA and other publishing bodies, covers many of the frequently asked questions relating to the use of certain Games-related trademarks, logos and brands.
It provides information on special legislation enacted for London 2012 and how it could impact on advertising, editorial content, and use of imagery and photography – both in print and online.
The guidance also includes seven golden rules that serve as a simple overview of how to approach Games coverage.
Mark Burr, Head of Public Affairs at the PPA, said: “London 2012 is a big opportunity for magazine brands to create great content and generate additional commercial revenues.
"This guidance is designed to make members aware of the legal backdrop so they can maximise that opportunity.”
For a copy of the guidance please contact Mark Burr by email or on 0207 400 7520.