The winners of this year's PPA Customer Direct Awards were unveiled at a ceremony at The Brewery on November 24.
Congratulations to all our winning and highly commended entries and to those who made the shortlist, and thanks to our sponsors and Strategic Partners.
Browse the photo gallery and view the full list of winners below.
The Photos
The Video
The Winners
Direct Mail Campaign of the Year
Sponsored by Air Business
Winner – The Week, Dennis Publishing
Direct Marketing Campaign of the Year – Mixed Media
Sponsored by Adestra
Winner – Q Magazine Foo Fighters Medium Rare Campaign, Bauer Media
Highly Commended – The Spectator, The Spectator
Insert Promotion of the Year
Sponsored by Xcetra Media
Winner – Triathlon Plus, Future Publishing
Highly Commended - Spring 2011 Free Issue Insert Campaign – The Spectator
Off-the-page Promotion of the Year
Sponsored by Esco
Winner – Q Magazine, Bauer Media
Best Use of Telemarketing
Sponsored by AND
Winner – Triggered Telemarketing, IPC Media
Best Customer Retention Strategy
Sponsored by Circdata
Winner – Subscriber Loyalty Clubs, Hearst Magazines UK
Best Use of Data
Sponsored by Abacus e-Media
Winner – Lead Generation Campaign, Dennis Publishing
Highly Commended – Competition Text Data, Origin Publishing
Best Use of Digital
Sponsored by White Space
Winner – Brand Website Best Practice, Bauer Media
Best Subscriptions Promotion on a Small Budget
Sponsored by Swiss Post
Winner – Outdoor Fitness, Bauer Media
Customer Service Award
Sponsored by Dovetail Services
Winner – Reed Business Information Customer Services, Reed Business Information
Highly Commended – Project Grace, IPC Media
Customer Direct Marketing Team of the Year
Sponsored by YUDU Media
Winner – Immediate Media Co (Origin)
Highly Commended – Dennis Publishing Team
Customer Direct Marketer of the Year
Sponsored by Pitney Bowes
Winner – Sarah Rafati, IPC Media
Highly Commended – Matt Lowis, IPC Media
Customer Direct Magazine of the Year – Business Media
Sponsored by Dovetail Services
Winner – Times Educational Supplement, TSL Education
Customer Direct Magazine of the Year – Consumer
Sponsored by Quadrant Subscription Services
Winner – Women’s Running, Wild Bunch Media