Round-up: PPA Customer Direct Conference

08:45 - 09:35: Welcome & Introduction - Barry McIlheney, CEO, PPA

@PPA_Live

Our CEO @barrymcilheney kicks off proceedings & introduces Haymarket CEO Kevin Costello who is our keynote speaker #custdirect

09:35 - 09:55: Keynote Address - Kevin Costello, Chief Executive, Haymarket Media Group

@vansan2010 (Vanessa Sanctorum)

Agree! RT @PPA_Live Kevin Costello: Do not hold to historical methods of subscription & marketing #custdirect

10:00 - 11:00: Breakout Session 1
Stream 1: Digital Marketing - Paywalls

@PPA_Live

MacFarlane: Paywall is only a small part of success. Like saying Tesco is only successful because of its checkouts. #custdirect

Stream 2: Integrated Marketing - Customer Loyalty

11:00 - 11:30: Coffee and Networking

11:30 - 12:00: Plenary Session - Mary Beth Christie, Online Product Management Director, FT.com

@PPA_Live

FT's Christie: Android is a great platform but challenge is testing to make sure experience is as good as iPad across devices #custdirect

12:00 - 13:00: Breakout Session 2
Stream 1: Digital Marketing - How to Market an Appregs come in #ppadigital

@georginar

When marketing subs App publish on different schedule to competitors to help appear top of store charts #custdirect

Stream 2: Integrated Marketing - Integrated Marketing Campaigns

@ed_rodriguez (Eduardo Rodriguez)

Duncan Smith: problem with tick boxes is we all have tick-itus. Need to find alternative way to get consent #custdirect

13:00 - 14:00: Networking Lunch

@PPA_Live

Excellent panel session once again. Developing theme is one of unknown yet exciting times ahead. Lunch now served #custdirect

14:00 - 15:00 - Breakout Session 3
Stream 1: Digital Marketing - Monetising Social Media

@PPA_Live

@cathyma: Have to be entertaining over social media. Audience is not there to be marketed to but need 2 to combine #custdirect

@Gemma_BurnsUK (Gemma Burns)

Loving the social media session #custdirect

14:00 - 15:00 - Breakout Session 3
Stream 2: Integrated Marketing - Economical Marketing

15:00 - 15:45: Plenary Session
Changing Subscription Business Models in a Digital World

@PPA_Live

Bilton looking at different business models & analysing the new music industry & gaming revenue structures #custdirect

 

15:45 - 16:15: Coffee & Networking

@PPA_Live

Coffee break over & we're back. View From The Top is the final session at #custdirect conference today, featuring a stellar line up.

16:15 - 17:00: View from the Top

@PPA_Live

Social Media viewed as a positive thing by the panel difficulty at moment is monetising it. Lead generation is useful tho #custdirect

@IainRussell83 (Iain Russell)

Conference coming to an end, bring on the awards! #custdirect

Customer Direct Awards 2011

For a full list of winners of the Customer Direct Awards and a gallery of photos from the evening please click here. 

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