Circulation is about ensuring the effective and cost-efficient distribution of magazines to the consumer in order to deliver maximum sales, whether on the newsstand or via subscription, in the UK or overseas.
PPA has three main objectives in the area of circulation:
- To provide tools for publishers to maximise sales through the newstrade and via subscription
- To protect the interests of publishers by ensuring that distribution systems are as cost-effective and efficient as possible
- To promote the sales of magazines through different routes to market with a series of targeted marketing initiatives
PPA's circulation team is:
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Nicola Rowe, Director of Circulation & Member Services, 020 7400 7527
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Kate McElroy, Senior Member Services Executive, 020 7400 7529