Export

Magazine exports are growing. In order to help publishers take advantage of these growth markets, PPA has brought together the PPA Export Advisory Group (EAG). The EAG represents, educates and informs publishers about export and related international matters. The group shares best practice, monitors issues and raises the overall awareness of export within publishing.

Commissioned by the EAG to provide meaningful, accurate sales data for UK publishers, the PPA Export Statistics Report: 2004-2007 provides an overview of UK magazine exports. It outlines the top ten performing markets for UK exported magazines as well as giving information on sales performance and efficiencies for global regions and individual magazine sectors. A range of tables and graphs also support the report.

Export Case Studies
 

• BusinessWeek 
  A case study demonstrating how an advertising-led initiative is developing into a potentially significant tool for growing circulation
• ComputerActive: Ebooks
  A case study exploring VNU's strategy to grow the overseas (and UK) circulation of Computeractive by offering the magazine in e-book, as well as printed format.
• F1 Racing
  A case study showing how this title developed from a single magazine into a series of over 29 magazines published under license in 23 languages with a monthly readership of over 3 million
• Guardian Weekly
  Produced following Guardian Weekly's objective to significantly increase their US circulation, this case study explores includes their strategy and the changes they adopted in order to make a so called 'British' publication acceptable to a US audience
• Screen International
  A case study focusing on a publication which has adopted a global publishing strategy to secure its survival