The impact of web 2.0 for editorial teams

Analysis, discussion and practical hands-on sessions will enable delegates to review team structures and roles to find the best way for their teams to manage web 2.0 content.

Suitable for: Publishers, business managers and editors working either online or across print and online platforms. The course explores web 2.0, what it is and how it differs from earlier web protocols. Editors will have the chance to discover how using web 2.0 will impact on their editorial teams and assess how their team’s roles may need to change to incorporate web 2.0 into their media mix.

Course content:
• what is web 2.0 and why is it important?
• what kind of content does it include?
• how your teams currently fit together
• how would they need to change to embrace web 2.0?
• where’s the skill gap?
• who runs the site and how does this impact on other roles?
• structuring sites? What’s involved?
• assessing the value of your site in the wider mix

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