Archived news for May 2008
Digital strategy our ‘roadmap’ to the future
08 May 2008
 Business media publishers’ digital ‘roadmap’ to the future has changed over the last two years according to Paul Way, digital strategy director at CMP Information during the delivery technology and technology session at Magazines and Business Media.
SEO core of Times’ digital operation
08 May 2008
 “SEO people have become the core of our digital operation” whose insight travels “through our entire business” according to Times Online editor-in-chief Anne Spackman, speaking at AOP’s digital seminar session on search at PPA’s Magazines 2008 Conference.
Editing to win? Don’t forget your reader
08 May 2008
“If your every sentence doesn’t begin with ‘the reader’ or even worse begins with ‘the advertiser’ you are not doing your job’ according to Lindsay Nicholson at the consumer editorial seminar.
PPA Awards for editorial and publishing excellence - winners revealed
08 May 2008
 The winners of the 28th PPA editorial and publishing excellence awards were announced last night, Wednesday 7 May, with Bauer London Lifestyle’s Grazia magazine, Incisive Media’s Legal Week and Seven Squared’s Asos.com winning the top prizes in their respective categories.
Ideal climate for newstrade collaboration
08 May 2008
 A tough business climate provides the ideal conditions for the newstrade to pull together to protect and promote the magazine category as a whole. This was the consensus at yesterday’s retail seminar held as part of Magazines and Business Media 2008.
Facing the opportunities
08 May 2008
 Face to face (F2F) is a ‘pioneering media’, and business media companies are realising the great opportunities that having a conference division can bring, according to Ruth Carter, managing director of CMP information at a brand new seminar stream on face to face at the Magazines and Business Media conference.
The global opportunity
08 May 2008
 "Great content doesn’t come cheap" according to Stevie Spring, chief executive of Future Publishing. Speaking about the global opportunity for publishers at PPA’s Magazines and Business Media conference today (7 May)Spring said that nearly 40 per cent of Future Publishing’s revenues came from outside the UK.
Knowing your customer is the key to success
08 May 2008
 Getting to know your readers and understanding how they want to be communicated to is critical to building and retaining subscribers according to new research presented to the Magazines and Business Media conference. Jim Bilton of Wessenden Marketing presented the full findings from the Beyond the Subscription: Tracking the customer journey research.
The Olympics offers magazine publishers 'the perfect story'
08 May 2008
 The 2012 Olympic Games, the most complex piece of project management in history, provides magazine publishers with an opportunity to tell the 'perfect stories' and reach out to young people, according to Lord Coe, chairman of the London Organising Committee for the Olympic games.
Government review urges postal shake-up
08 May 2008
 A major shake-up is needed in the way the industry is regulated if Britain is to benefit from a strong, competitive and cost-effective postal services. This was one of the key findings from an independent review of the postal market commissioned by the Government.
Magazine Week links up with the National Year of Reading
08 May 2008
 Opening the consumer facing day two of Magazines and Business Media 2008, PPA chief executive Jonathan Shepherd announced that PPA through Magazine Week would be linking up with the National Year of Reading to promote magazines as a way to boost literacy.
Harness the power of the personal
06 May 2008
 Data publishers were challenged to harness the person-centric nature of mobile phones as a medium for connecting with consumers at the Data Publishers Association (DPA) seminar at conference.
Protecting content the ACAP Way
06 May 2008
 An industry-led method to ensure online content is gathered in the way publishers want can only work if enough publishers embrace the technology, according to Dominic Young of ACAP.
How to stretch a brand without losing its impact
06 May 2008
 The biggest challenge for editorial teams in the multi-media age is the ability to stretch the brand using the appropriate skill-set, according to Nick Edwards of Construction News speaking at the business media editorial seminar at Magazines and Business Media 2008.
Know what you want to do online. Then tell your customers.
06 May 2008
 For online domination, don’t let your site “dilly-dally” in the wind, according to Guy Levine, Internet entrepreneur. Speaking at the Independent Publishers’ conference today, 6 May, Levine said that the most important aspect to optimising a site was deciding what you want it to do, swiftly followed by telling visitors what you want the site to do for them.
'Fit for the future' conference opens with jobs board announcement
06 May 2008
Opening the Magazines and Business Media 2008 conference today PPA chief executive Jonathan Shephard announced the launch of a new PPA jobs board enabling PPA members to access job information at a low cost.
'FT recession’ with a mass market impact
06 May 2008
 We are in the midst of a ‘growth recession’ with the forecast for the next two years remaining tough, according to Ross Walker, RBS’s chief economist, addressing some 400 conference delegates at Magazines and Business Media 2008.
Government’s 'own goals' damaging Britain’s economic interests
06 May 2008
 The UK Government is gaining a reputation for swinging unpleasant surprises on business, which could have a damaging long term effect on foreign invesment and the economy, according to John Cridland, deputy general of the CBI.
APAX and GMG invested for growth
06 May 2008
 APAX and GMG’s principle interest in investing in emap is driving growth with the aim of turning the UK publishing behemoth into one of the biggest business media players in the world. This was the message from Stephen Grabiner, media partner at APAX and Carolyn McCall, CEO of GMG in the keynote address to the Magazines and Business Media Conference.
Independent publishers awarded
06 May 2008
Green Pea Publishing was named Independent publishing company of the year at this year's Independent Publishers' Awards ceremony. Hosted during Magazines and Business Media 2008 today, 6 May, the awards celebrate the dynamic contribution made to the publishing industry and the enterpreneurial spirit of smaller publishers.
Make the most from your database
01 May 2008
 PPA’s Customer Direct Marketing Group and Royal Mail are giving direct marketers and subscriptions professionals the chance to find out how to get smarter with their data at Magazines 2008.
UK women look to media for 'me time' and advice
01 May 2008
.jpg) A significant proportion of UK women feel time pressured, stressed and exhausted – with mass market mothers in particular feeling the strain – according to research from IPC Media.
Incisive Media launches vertical search engine for IT sector
01 May 2008
Business media information provider Incisive Media this week launched a vertical search engine for the IT industry – IThound.com.
United Business Media to introduce a new UK-listed holding company
01 May 2008
 United Business Media (UBM) this week announced a change to the corporate structure of the United Business Media group. The proposals will create a new UBM holding company which is UK-listed, incorporated in Jersey with its tax residence in the Republic of Ireland.
Innovation, innovation, innovation
01 May 2008
 The innovative moves that consumer publishers have made into new markets and platforms are a major focus on PPA's consumer day, 7 May, at Magazines and Business Media 2008.
Digital agencies underestimate customer publishing threat
01 May 2008
Independent research from Contented, has revealed that digital agencies have misjudged the threat posed by customer publishers and the growing trend for “editorialisation of brand” in the digital arena.
Be recognised. Win first prize.
01 May 2008
 Last year the recognition went to Diet Coke, Fairy Anitbac, MediaCom, Vizeum, ZenithOtpimedia, Emap Advetising, Volkswagen Touareg and BBC Magazines. This year demonstrate your understanding of the power of consumer magazines and win accolades for you and your brands.
Expanding community focus at digital seminar
01 May 2008
As media owners vie for increasing user engagement, building and expanding on community features will be a major focus for AOP's digital seminar.
Fit for the future: Going, going...
01 May 2008
It is the very last chance to join some 1,500 of your colleagues at the magazines and business event of the year. The two day conference on 6 and 7 May culminates in the 28th PPA awards for editorial and publishing excellence.
Whose blog is it anyway?
01 May 2008
 PPA Marketing has pushed the starting button for an innovative online blogging campaign to support its recently launched Word of Mouth (WOM) research.
A week to get creative
01 May 2008
 There is just over a week left to enter the APA Creative Awards 2008. These awards can only be entered online at www.apacreativeawards.com.
Grocery market investigation concludes
01 May 2008
 The Competition Commission (CC) has this week published its final report on the enquiry into the grocery market. The CC has concluded that while UK grocery retailers are delivering a good deal for consumers, action is needed to improve competition in local areas and to address relationships between retailers and their suppliers.
Mobile marketing data on the move
01 May 2008
At the PPA Magazines and Business Media conference next week, Tuesday 6 May, The Data Publishing Association (DPA) is hosting a seminar on theme of data on the move. The main focus is the use of mobile to deliver both data and marketing messages.
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