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Controlled & paid circulation

Controlled circulation is the term that describes distribution of magazines without a cover price to named individuals eg some contract magazines or business titles aimed at niche areas.

Distributing your magazine by controlled circulation can give your advertisers complete market coverage, not just distribution to those readers who will pay for it.

The first step is to understand your market, discover what types of organisations have the money to spend on advertisers' products and the consumers and their spending habits.

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