Interactive publishing
 PPAinteractive (PPAi) is the interactive arm of PPA. It represents the interests of magazine publishers in the online arena. All PPA members are automatic members of PPAi.
PPAi members are dedicated to providing safe, trusted environments for web users and one of the main objectives of PPAi is to promote best practice in the industry.
In 2002, the Association of Online Publishers (AOP) was formed out of PPAi. PPAi is a corporate member of AOP. More information on AOP is available from www.ukaop.org.uk.
Online magazines: Stepping up a gear
"Do you want to pay hard and innovate early, or be a fast follower?", asked Magicalia's Jeremy Tapp of the 50 independent publishers at a joint networking lunch between
PPAi and the Independent Publishers Advisory Council (IPAC) on 27 June.
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Incisive's White to chair PPA Interactive
Louise White, group marketing director for Incisive Media, one of the UK’s fastest growing B2B media companies, is to take over the chairmanship of PPAInteractive (PPAi), the digital council of Periodical Publishers Association.
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Crowd Control: managing UGC
It is now broadly accepted that encouraging participation and dialogue with users will help to provide a richer experience on content websites. But how does it work in reality? How do you host conversations that might get ugly?
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AOP: Digital publishers see massive growth in 2006
UK digital publishers experienced an average 60 per cent increase in turnover in 2006, and are predicting an average of 72 per cent growth for 2007 – double what they were
forecasting this time last year.
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Offer your users a satisfying search Henry Elkington, chief executive officer, CMPMedica, presented a case study on SearchMedica, which provides a specialist search of the web specifically for UK General Practitioners, at ‘Delivering on the digital promise’, the AOP/PPAi digital seminar on 9 May.
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AOP: Porous media and next generation UGC Your organisation may have decided that user-generated content is the way to go, but how do you handle the practical issues? AOP will hold a forum for members on 18 May to bring together industry experts to discuss how publishers can develop “porous media”: integrating professional and social media. More>>
AOP research identifies four digital mega-trends Research into the digital lives of UK consumers
commissioned by AOP’s Futures group identifies four
emerging mega-trends in the way we consume content:
Participation, On-demand, Mobility and Personalisation.
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AOP: Trinity Mirror joins AOP Board
Trinity Mirror, the UK's largest newspaper publisher,
has joined AOP as a full member. Matt Brittin, director of strategy and digital for Trinity Mirror, is to represent the
newspaper publisher on the AOP Board.
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AOP Conference: video and audio streams available of the keynotes.
Missed the AOP conference or want to share the presentations with colleagues? AOP has partnered with Savvis and the UK Podcasters Association to provide video and audio streams from the sell-out event.
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AOP award winners 2006
AOP recognises cream of digital content industry. Associated Northcliffe Digital won the award for Consumer Online Publisher of the year at the AOP Online Publishing Awards on 4 October. TopGear.com, published by BBC Worldwide, scooped the coveted award for Consumer Website 2006.
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 Publishing 2.0: Tim O’Reilly at Content Evolution
Tim O’Reilly, Web 2.0 pioneer, and founder and chief executive of O’Reilly Media, spoke about the ‘internetisation’ of everything at Content Evolution, the AOP Conference on 4 October.
Click here to watch Tim's presentation>>
 McCall: No divine right to success
“None of us has a divine right to success,” said Carolyn McCall, chief executive officer of Guardian Media Group, at the AOP conference. “We have to lose money to make money in the future, and if you have a normal Board with a normal mindset that’s a difficult transition to make."
Watch the presentation>
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