PPA Diploma in Advertising Sales
Developed for senior sales professionals working in the challenging magazine and professional media market, the PPA Diploma in Advertising Sales will equip delegates with the skills, knowledge and techniques needed to develop effective brand advertising strategies, increase team motivation and maximise performance.
The programme is designed to run over a maximum of three months with delegates attending five core training days and one elective day
CORE MODULES
• setting the ambition
• organising the business to achieve the ambition
• keeping the plan alive
• taking your products to market
• formulating a digital strategy
Electives
• talent management
• employment law
• the role of the publisher
• working with editorial teams
Assessment process:
Delegates will apply the learning from the programme and add value to their company by addressing a real and significant work-related assignment. Delegates will review advertising business across one title or a number of titles, making recommendations for development and change in a written report. Delegates will also present their findings, recommendations and progress to an assessment panel. Assessment panel members for all PPA qualifications sign a confidentiality agreement.
Member price £4725 +VAT
The PPA Diploma in Advertising Sales is available only to PPA members.
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