Export
PPA Export Advisory Group PPA Export Advisory Group (EAG) serves to represent, educate and inform magazine periodical publishers about export and related international matters. The group shares best practice, monitors issues and raises the overall awareness of export within publishing.
Information Resources
PPA Export Guide for UK-Based Magazine Publishers
A guide on getting magazine exporting right, giving publishers advice on factors to be considered before trading in the international marketplace, including:
- Deciding on the right approach
- Selecting the right markets
- Choosing the right partners
- Getting the sums right
- Finding the right help
Published association with Royal Mail.
PPA members can download the export guide here.
Publisher Case Studies
BusinessWeek (click here) An example of how an advertising lead initiative is developing into a potentially significant tool for growing circulation
ComputerActive: Ebooks (click here) VNU's strategy to grow the overseas (and UK) circulation of Computeractive by offering the magazine in e-book, as well as the printed format.
F1 Racing (click here) How the title developed from a single magazine into a series of over 29 different magazines published under license in 23 languages with a monthly readership of over 3 million
Guardian Weekly (click here) This case studies follows Guardian Weekly's objective to significantly increase their US circulation, this includes their strategy and the changes they adopted in order to make a so called “British” publication acceptable to a US audience.
Screen International (click here) An example of a publication which has adopted a global publishing strategy to secure its survival.
|