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Newstrade
If you intend to sell your magazine to the public via the newstrade, it needs to be distributed to newsagents and other retail outlets. For the vast majority of small publishing companies it is not practical or advisable to attempt this without help and there are distribution companies that specialise in this field, functioning as your sales and marketing department. It is, however, possible to undertake your own distribution, although you will need considerable resources to do so. If you decide to adopt this route, you will have to negotiate terms with wholesalers, arrange the physical transportation from your printer, arrange invoicing and crediting, sell copies to wholesalers and retailers, monitor sales and employ the staff to perform these functions. |
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