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Advertising Sales Manager
OK
£Highly competitive

Experienced Media Sales Managers & Executives
London
Competitive basic salary

Online Editor
Maidenhead, Berkshire
Circa £35,000


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Target market

It is extremely important that you have a clear idea of who the magazine is aimed at: age, sex, social class, and other distinguishing factors. If you are planning a specialist magazine, you need to decide at what level the magazine will be pitched: beginners, intermediates, or experts. All of the sales people who represent your title must have this information to enable them to market your title effectively. Your magazine is likely to be bought by a tiny fraction of your target market and the more general the market, the lower the sales penetration will be.