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Promotional support

Most magazines will need to have some retail promotional support to give the title an extra boost during the launch. There are many different promotional vehicles available and each retail group has its own special schemes.

Examples of these might be a preferred shelf position, a guaranteed number of facings, a specially mounted acrylic unit or a shelftalker - a long narrow card positioned under the display. Retail promotions are paid for by the publisher and prices vary enormously from group to group.

At pack times such as spring and autumn the most popular schemes can get booked up six months in advance, so forward planning is the key.