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Monitoring sales

After all the time and effort put into launching a new magazine, the publisher will undoubtedly want to find out how sales are performing as soon as possible. Depending on the frequency of a title, it can take as long as three months from the on-sale date to find out final sales information. The audit takes place during the first two weeks of sales gauging early sales performance and thus enabling prompt decisions for future issues to be made.

If sales of your publication are heavily dependent upon a particular outlet type, you may be wise to consider in-store merchandising as an additional means of safeguarding your title's performance. This could involve setting up special displays, topping up outlets which have sold out or checking that retail schemes are in operation.