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Sale or return

A new title can only be launched on a sale or return basis and most publications remain SoR for the duration of their lifecycle. It is possible to convert to firm sale, but this will restrict opportunities for sales growth and may well result in limited availability and display space. Many retailers will only take copies to fulfil customer orders and some of the major high street chains will not stock firm sale titles. Unsold copies are not returned to the publisher. Sales are validated through the audit trail systems administered at wholesale. Sales are normally finalised 28 days after the off-sale of a magazine.

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MMC introduction for new publishers
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