International Sales Executive
Central London
£26000-£32000 basic plus bonus
Sales Manager
Oxford or London
Competitive salary
Senior Key Account Manager
West Sussex
£32 - £35k basic + benefits
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Launch countdown
| Weeks before sale |
Distributor action |
Your action |
|
12 |
Commence sales presentations to retail multiple groups.
Canvas orders from overseas agents (if appropriate). |
Publisher to supply dummies and full launch plan details including promotional activity. |
| 11 |
|
|
| 10 |
Commence sales presentations to wholesale head office. |
|
| 9 |
|
|
| 8 |
Wholesale targets prepared. |
|
| 7 |
|
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| 6 |
Distributor's sales force agrees copy placement with wholesale houses. |
|
| 5 |
|
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| 4 |
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| 3 |
Confirm print order. |
|
| 2 |
|
|
| 1 |
|
Arrange for printer to deliver copies to depots. |
| On sale |
|
Consumer advertising |
| +1 |
Box out checks. |
|
| +2 |
Sales audits. |
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Distribution checklist
To help the distributor do the best job it can, consider the following areas:
- target market;
- comparative publications;
- cover price;
- frequency;
- pagination;
- format and size;
- seasonality;
- obtaining a barcode;
- editorial / advertising ratio;
- colour / mono ratio;
- is the magazine time-sensitive?
- how many copies can you afford to print?
- how many copies do you need to sell?;
- what promotional activity will support the launch?
- how saturated is the market?
- what segment of the market are you targeting?
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