PPA strategic partners

The PPA wishes to thank the Strategic Partners for their continued support of the magazine industry.

With the magazine industry undergoing fundamental changes over the next few years through vertical agreements, supermarket dominance and environmental pressures amongst other high profile issues, this provides a top-level industry forum to address the issues of the day which will affect all those who invest heavily in our industry.

PPA Strategic Partners are:

Not only does this forum help enrich the performance of the industry, the Strategic Partners have also funded vital research into some of these changes such as consumer purchasing habits and timely information on the growth in supermarkets as magazine retailers. In 2007 they are supporting the inaugural Magazine Week initiative

Research supported by the Strategic Partners includes:

How magazines work at retail
This report sheds light on what drives magazine shopping through a mix of quantitative and qualitative research and through structured questionnaires, discursive interviews and observed shopping. 

Delivering Engagement - Fresh perspectives on getting closer to readers
This booklet sheds new light on how magazines deliver engagement to their readers - and their advertisers.

The information in this booklet is based largely on the specially commissioned 2004 analysis by Henley Centre of its Planning for Consumer Change survey, designed to provide up-to-the-minute intelligence on how social, economic, political and technical trends affect consumer attitudes and behaviour.

The analysis refers to a number of key consumer trends and points to emerging opportunities which magazine publishers and advertisers might exploit

Magazines in a supermarket economy
This report maps the environment for consumer magazine publishing with reference to the supermarkets' agenda, through a consolidation, review and analysis of current available research and trends.