Advertising and marketing

Advertising is an essential source of revenue for magazine publishers. The PPA website offers data, trends and research which shows why magazines are such an effective advertising medium. PPA also offers a number of initiatives designed to make the magazine advertising process easier for all parties.

There are also PPA services, including training, guidelines and events on this topic, available from the links to the right.

www.ppamarketing.net
The PPA consumer ad marketing website is full of information on consumer magazine advertising, including case studies, data and trends, research and circulation information.
Visit www.ppamarketing.net

www.bandpmedia.co.uk
The resource for people working in and with business and professional media.
Visit www.bandpmedia.co.uk

www.apa.co.uk
The resource for those interested in customer publishing and publishing agencies.
Visit www.apa.co.uk

PPA agency recognition initiative
PPA recognised agencies are monitored on a regular basis to ensure credit worthiness. Up-to-date information on payment performance is collected from the PPA Credit Management Committee. The scheme allows a stronger position for publishers dealing with late-paying agencies.
Find out more about PPA agency recognition>>

pass4press - digital standards for the transferral of advertising
pass4press aims to eliminate the potential errors in the digital workflow caused by incorrect file formats. The standards have been trialled by a number of publishing houses with their suppliers including Emap, IPC Media, Reed Business Information, BBC Worldwide, The Condé Nast Publications and The National Magazine Company.
Visit www.pass4press.com

Mail Order Protection Scheme (MOPS)
PPA launched its Mail Order Protection Scheme (MOPS) in 1975 in response to calls from the Office of Fair Trading for higher levels of consumer protection in the money-off-the-page-market.
Click here for more information>>