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London
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Finance for publishers

Module Leader: Karen Price

Overview: This module will give delegates a soild understanding of how to improve the financial performance of their businesses and increase their confidence in dealing with financial information.

Module Content:
Day One:
(i) Introduction to Magazine Business Planning

• Structure for business plans
• Short term and long term planning

(ii) Magazine Budgeting

• How magazine budgets are constructed
• Revenues, costs and overheads, profits and profit margins
• Capital expenditure budgets
• Reviewing a budget

(iii) Profit and Loss

• Monthly reports - monitoring the budget
• Accounting adjustments
• Create a profit and loss account with adjustments

(iv) Casflow and Credit Control

• Understand the importance of cashflow
• The cost of credit
• Credit control policies
• Debtor days

(v) Forecasting

• Why Forecast?
• Recognising and interpreting trends
• Tips for forecasting
• Reviewing a forecast, and improving the accuracy of forecasts

Day Two:
(vi) Marginal Costing

• Fixed costs and variable costs
• Contribution
• Cost of increasing and decreasing pagination

(vii) Viability of External Events

• Costing an external event, breakdown and profit

(viii) Financial Statements

• Company report and accounts
• Profit and loss; balance sheets
• Accounting ratios
• The city and share prices
• Calculate accounting ratios

(ix) Magazine Project Evaluation

• Structure for project proposals
• Financial criteria required
• Presenting the project
• Dealing with questions and answers
• Calculating payback and rates of return

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