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Assistant Publications Manager
Reading, England
£30000-£30000

Digital Sales Executive
London
Competitive + bonus

Multimedia Producer
Central London
OK


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Business Strategy for publishers

Module Leader: Richard Flaye

Overview: The workshop will cover simple and workable definitions of strategy, with the major concepts of strategy applied to a magazine and two case studies from the business and consumer sectors. Delegates will gain a 'strategy toolkit' and develop a model for their own magazines. The module will include a live example of a 'strategic workshop' showing delegates how to develop robust strategies with their own teams.

Module Content:
Day One:
(i) Strategy Overview

• Strategy - Why bother?
• What is strategy?

(ii) Building Blocks and Business Magazine Case Study

• The strategic triangle
• Key buying and success factors
• Three generic ways of competing
• Segmentation and positioning
• Forces-at-work
• Distinctive competences
• SWOT
• Competitive reaction
• 'What business are we in?'
• 'How' and 'where' to compete

(iii) Recap on Lessons From The Day

• Industry /publishing forces at work
• Editorial mission statements
• Key buying factors versus competition
• Segmentation - positioning
• Delegate homework (delegates select one of their own magazines)

Day Two:
(iv) Review of Homework

(v) Consumer Magazine Case Study

• Segmentation
• Positioning
• Competitive reaction
• Concepts

(vi) Overview of Corporate Strategy and How It Relates to a Magazine's Strategy

(vii) The Strategic Planning Process

• Involving your team
• Thinking creatively
• Conducting strategic planning workshops

(viii) Live Example From One Course Delegate

• Illustrating how to develop the individual's strategy with the team

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