Implementing the business plan
Module Leader: Karen Price and Martin Price
Overview
Delegates will be able to deliver a business strategy by the preparation and
use of a business plan.
Module content
Day one
(i) Delegates' experience of business planning
(ii) The distinction between strategy and business planning
(ii) What information needs to be gleaned from the strategy for the business plan?
Practical exercise
Definition and Benefits
(iii) Business plan format
Elements of the plan
Putting it together
Suggested length
Who should be involved
(iv) Using the business plan to:
Manage the business yourself
Get the boards confidence
Inspire and manage the team
(v) Executive summary
(vi) Financial plan
Financial planning
Budgets
Balance sheets
Capital investment
(vii) Marketing plan
Using research
Target markets
Competition
Marketing tools
Measurement
Crosschecking the marketing plan with other departments
Day two
(viii) Sales planning
Preparing a sales plan
Crosschecking the sales plan with other departments
Using the sales plan to manage and motivate the sales force
(ix) Product/service plans
What products and services are involved or affected by the business plan?
What products are we competing with?
SWOT analysis
Responsibilities in product development
Service implications
Resource requirements
Scheduling
(x) People planning
Resource requirements
How the industry stacks up
Understanding and using HR methods
The management team building or changing
Training and development
Appraisals
(xi) Presenting the plan
Tips on how to present the plan
Who to involve
Types of audience
Dealing with questions
(xi) Group work presenting the plan
(xii) Communication and Review
How to communicate the plan to staff
Reviewing and monitoring progress
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