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Assistant Publications Manager
Reading, England
£30000-£30000

Digital Sales Executive
London
Competitive + bonus

Multimedia Producer
Central London
OK


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Managing circulation, distribution and newstrade

Module leader: Charles Arthur and Terry Grimwood

Module content:
Day one: Charles Arthur

(i) The dynamics of circulation

• understanding the business drivers that shape circualtion strategy

(ii) Circulation methods

• Recognising the differences between consumer and business to business circulation management, considering the major delivery mechanisms and understanding the role each plays.

(iii) Delivering the circulation

• Reviewing activities that are fundamental to achieving an effective circulation strategy

(iv) Managing the circulation function

• Understanding the financial and human resource requirements to maintain an efficient and productive circulation operation

Day two: Terry Grimwood

(i) The newstrade supply chain

• The route from publisher to consumer

•  Relationships and dynamics within the supply chain

•  Putting together a newstrade strategy

•  Interpretation and action going forward

• The impact of display permutations on front cover design

•     Getting the best out of distributors or distribution departments

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