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Features
To receive your free copy of Magazine News, which is published four times a year, please download and complete the reader registration form. Magazine News reader registration form [pdf]>> An archive of features is available here
The dawn of Business Media UK?
Building a successful brand The new found success of the building and property Business Media sector was demonstrated by its record six wins at PPA’s Awards ceremony on 9 May. This poses the important question of why this is such a booming sector at the moment. Amy Duffin and Fay Delavault investigate.
The colour of money
The business of proving advertising effectiveness
Are business content providers able to tell whether their advertising messages are understood by decision makers and what effect campaigns have on overall brand perception? If not, then why not? Business publishers need to measure the effectiveness of their advertising, because their competitors are one step ahead of the game…
Crossing publishing boundaries There are a growing number of up and coming business information companies, moving beyond the printed page to ensure they engage with the hectic lifestyles of their communities. One great example of this new breed of innovators is Cross border Ltd, a company crossing publishing boundaries, both in terms of geography and media platforms…
Healthcare’s positive prognosis Professional medical and healthcare publishing has been in a state of flux over the last f
Proving the power of professional media International research this year has gone a long way to reinforce the power of business
B2B marketing: 2B or not 2B? Released last month was Ofcom’s annual Communications Market Report. It revealed, not
The rise of the digital edition Despite early fears over print cannibalisation, the number of magazine titles now available in
You are what you read Brooklands group founder and managing director Darren Styles (pictured) is remarkably self-effacing about the huge success he has had in turning reality TV programmes into successful magazine and exhibition franchises: “Its really the lazy way to do it, someone’s already established a brand and in the magazines we do exactly as they do on the TV, we take them through a journey.”
Should you sleep with the enemy?
The future’s bright, the future’s mobile
The future’s bright, the future’s orange, went the advertising slogan at the dawn of the mobile age, and today the future’s looking bright for business and professional media on one of the most portable, but least realised media platforms. Toby Hicks reports.
VNU goes on air With the announcement of its new portfolio of internet-delivered audio and video content, V
Crossing publishing boundaries
Magazines take stand in new world order
Stevie to put a spring in Future’s step
The global brain
Can’t read all about it?
Like hand in glove
Business and professional media revenues on target It is not just the buds that are in spring at the moment. There is also a spring in the step of business professional publishers, with the outlook looking brighter than ever. Several companies have reported strong growth figures, which follows on from the impressive figures in the recent Professional Media:Connecting business report.
The transformer
Making and saving money overseas
Tomorrow’s medium Consumers have the media industry in the palm of their hands, literally. Tomorrow’s media have to be adaptable, portable, interchangeable and individual. The magazine industry has a unique opportunity to take the lead in this new age, if it places consumers or customers at the heart of any future strategy. Zoe Jones reports.
Keenan to lead collective crusade
The birth of the mobizine Ask any media person about their trend predictions for 2006 and "mobile" is likely to feature somewhere on the list. At the time of going to press, Virgin Mobile was rumoured to be in merger talks with cable operator NTL, forming a new media empire. Can we be sure that this time mobile media is for real? And how can publishers capitalise on new mobile opportunities? AOP director Alex White reports.
People Media
Knowing me, knowing you
Talkin’ ’bout a revolution
Taking responsibility
Magazines rule ‘my world’
Naked ambition
At the cutting edge
Let's get digital Business and professional publishers have long recognised the benefit and necessity of publishing a website - although the debate continues to rage about how to best monetise it. The replication of entire magazines online however, although in its infancy, could present an exciting, cost-effective and profitable opportunity for those willing to go digital. Toby Hicks reports.
The professionals
Driving publishing forward Consumer magazines have moved into their sixth year of continuous volume and value growth while consumer expenditure on magazines has exceeded £2bn for the first time. At a time when consumers are watching less TV and reading fewer newspapers – they are buying more magazines. Why and how is the magazine industry driving publishing forward? Zoe Jones investigates.
From rags to mags
A planning revolution
Campaign boosts sales by 40 per cent Emotionally powerful visuals and copy that cut to the heart of the issue made GlaxoSmithKline’s 2004 ReQuip campaign the judges choice for Best campaign, pharmaceutical, chemical and agricultural at the Business advertising excellence awards 2005. Lucy Fairclough reports.
Mission accomplished?
Connecting a £13bn business The business information industry is a £13bn sector, according to a draft report of a new survey commissioned by the Business Information Forum (BIF) and carried out by NOP Business.
Jane’s, planes and automobiles
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The articles that appear here were originally published in PPA's flagship title Magazine News. Articles may only be reproduced with the permission of 
executive of Incisive Media called for the creation of ‘Business Media UK’, a new public face for business media to reflect its success and in order to gain deserved recognition from Government, the City and the whole of the industry. Here is an abridged version of his speech.
It’s hard to recall a week without a mergers and acquisitions story in the financial sector in recent times, as the sector’s health grows stronger by the day. The sector has weathered a stormy few years but has now emerged relatively unscathed and reshaped for the new business information environment. Amy Duffin investigates.
ew years. But the diagnosis for the future is positive. Despite the migration of some lucrative recruitment advertising revenues to online channels the sector has bounced back, thanks to its unparalleled connection with its heath professional audience. Fay Delavault and Amy Duffin investigate how the sector can remain in rude health.
and professional media. PPA Business and Professional has also launched its new project to measure the effectiveness of advertising in this sector. Amy Duffin reports.
surprisingly, that there had been some radical shifts in media consumption – a move away from television, radio and newspapers in favour of online services, downloadable content and participation in online communities. Think Tank director Samantha Dawe reveals what this could mean for business and professional media.
digital edition (DE) form has grown enormously over the past 18 months. All of the larger publishing houses now publish DE versions of at least one of their magazine titles. Fresh Media Group marketing director Dominic Duffy (pictured) reports on the digital evolution.
"We don’t see ourselves as the enemy. We’re surprised that you do." Stephen Taylor, regional vice president and managing director of Yahoo! Search and Yahoo! Search Marketing (pictured) set the record straight at PPA’s recent London 06 conference. Search appears to one of the newest, most dynamic and fastest growing industries of today…and perhaps the most feared. Why is it so often perceived as ‘the enemy?’ Amy Duffin reports.
NU Business Publications has broken new ground in becoming, it believes, the first European business and professional print publisher to launch audio and video services with dedicated in-house studio and theatre facilities. Lucy Fairclough reports.
Paul Keenan, chief executive of Emap Consumer Media and new chairman of PPA Marketing, is clear on what he wants to do in his latest role: "Crusade for magazine advertising! We know it works, we know that it's effective and efficient. Our job at PPA Marketing is to harness the collective power of the PPA publishers to constantly agitate for a greater share of communication spending to be in magazines - because it works."
