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Launching and relaunching

Overview
Launching or relaunching a title is one of the most exciting and demanding editorial challenges.  On this module delegates will acquire the skills needed to harness creativity, grow an ideas and concepts culture and manage the practical side of embarking on a new title or reinvigorating an old one. 

Module content

(i) Launch and relaunch
-        similarities and differences

(ii) Using research
-        how the process works
-        lessons from competitors
-        testing your concept
-        using the results

(iii) Creating a launch culture
-        motivation
-        reward
-        Inspiration

(iv) The creative process
-        idea-driven
-        market gap driven
-        getting to concept

(v) The business process
-        the publishing plan
-        editorial concept 
-        financial plan
-        planning for revenue - circulation and ads 
-        marketing 
-        production and distribution