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Ten action points for subs success

The Royal Mail sponsored Loyalty Challenge Research Report: How consumer magazine subscriptions work (2006)

Publisher response

1. Differentiate the core editorial product -
2. Make subscribing more of an event -
3. Make being a subscriber special -
4. Reward loyalty
5. Make subscribing less of a commitment
6. Develop the gift subscription.
7. Develop a stratified offer
8. Build real and specific consumer insight
9. Take a holistic view of circulation

For a copy of the research report which is free to PPA members, please contact emma.turner@ppa.co.uk

The research was launched at the Magazine Subscriptions conference 2006.

A new research report - 'Beyond the subscription' - will be launched at the Magazines and Business Media Conference 2008.