Just Ask

What is it all about?

Encouraging readers to order magazines
Increasing reader’s awareness that any magazine can be ordered
Making it easy to see where you can order magazines
Establishing a common brand for promoting magazine ordering
Using magazines to raise awareness of the initiative to encourage retailers to participate

What are publishers doing to support the campaign?

Place the Just Ask logo onto the front cover of each and every issue:

Explain Just Ask in the editorial to readers - click here for an example

Include a newsagent order form in each issue with the Just Ask logo - click here for an example

Include details on Just Ask on your website to help raise awareness that your magazine is available on the newsstand as an alternative to a subscription.

Include Just Ask! details on all forms of relevant advertising being undertaken to increase your circulation, including subscriptions. The key is to advertise this as widely as possible and for this to be a sustained campaign.

Remember the benefits of shopsaves

The newsstand equivalent of a subscription
Helps to alleviate the pressure on shelf space
Reduces the risk of unsolds
Increases the frequency of purchase and consequently the sales of titles involved.
If you can’t afford a subscription it offers a real alternative for a regular order
Helps retailers to effectively increase the range of titles they sell.
Increases the proportion of regular readers for your magazine which should be attractive to your advertisers.
Supporting the role of the local, independent retailer, as well as the larger multiple groups.

To download one of the following Just Ask logos right click on the image and select 'Save target as'.