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The Joint Industry Group (JIG)
The Joint Industry Group (JIG) is a cross-industry body that was formed to promote best practice up and down the magazine supply chain. As chair of JIG in 2002, PPA played an active role in supply chain discussions, where priorities have included the development of sales-based replenishment (SBR) trials and the establishment of key performance indicators (KPIs) up and down the supply chain. |
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