Media Planner/Buyer
Exeter, Devon, South West Eng
Dependant on experience
Head of Broadcast
London, SE1
£negotiable
Inside (telephone) Sales Associate
OK
OK
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Auditing
The ABC audit
How can an ABC audit help enhance your brand? Circulation isn't the first thing that comes to mind when considering a magazine's brand, but it is a vital factor underpinning a title's success. An ABC audit and the resulting certificate of circulation provide important tools to help you use your circulation to build and enhance the strength and profile of your magazine. Below are a few reasons for its importance:
- Reassurance for advertisers in the form of an independent verification to industry agreed standards, gives credibility to your circulation claims and your title.
- Transparent and comparable data ensures all ABC audited titles are operating on level playing field.
- Many advertising agencies make an ABC certificate a prerequisite for inclusion on their schedules.
- The ABC certificate of circulation enables you to prove the quality as well as the quantity of your circulation.
- The ABC profile certificate of circulation provides you with the opportunity to further differentiate the quality of your circulation through the use of detailed demographic data.
- In the business-to-business category you can also add a limited number of demographic tables to the standard certificate of circulation, again providing an opportunity to differentiate your title.
- ABC disseminates information about your title's circulation claims to all advertiser and agency members through the ABC Review and the concurrent release.
- Non-members can freely access current ABC circulation data on ABC's website www.abc.org.uk getting information on your title to a wider audience.
- ABC undertakes advertising, PR and direct mail thereby helping to support standards of circulation excellence, for the benefit of all members.
- Where ABC staff auditors are used they can often provide help and advice on circulation systems and record keeping helping you to operate more efficiently.
The BPA Worldwide audit
Vital preparations for success
BPA Worldwide is the sole independent media auditor of global scope, spanning more than 25 countries across Europe, the Americas, Middle East and Asia. A founding member of the International Federation of Audit Bureaus of Circulation (IFABC), BPA applies its world-respected auditing standards uniformly across all countries/markets served. BPA audits the full spectrum of media, serving more than 2,000 B-to-B publications, more than 600 consumer magazines and newspapers, plus events, Web sites, email newsletters, databases, wireless and other advertiser-supported media. BPA’s membership also includes more than 2,600 advertisers and advertising agencies around the world. A not-for-profit organisation since 1931, BPA is governed by a tripartite board comprising media owners, advertising agencies and advertisers.
How do publishers and other media owners benefit from a BPA Worldwide audit?
Credibility in EMEA and worldwide markets
Today’s media buyers and advertisers are more focused than ever on demonstrating data-based returns on their investments. The highly stringent, uniform processes and rules that differentiate the BPA audit provide media buyers with the security of knowing that they are truly reaching their target audiences in markets throughout the world. Media owners confirm enhanced advertising sales in publications and new media through BPA audits as a result of the edge provided by increased credibility and a strengthened sales story. Sophisticated media buyers understand and value the BPA difference.
Unique products and services
BPA’s unique services and products include the Integrated Media Report, which enables publishers and other media owners to effectively demonstrate the full scope of their franchises’ audience reach. Publishers, for example, can employ the Integrated Media Report to show, in a single document, the audited reach of a publication and affiliated Web sites, email newsletters, events/exhibitions, and other offerings.
BPA is also uniquely positioned to offer media owners services such as translations in all foreign languages of circulation/attendance/traffic reports and audits.
Digital circulation expertise and real-world reporting
BPA has more 5 years experience in auditing digital versions of publications, and currently audits more than 100 such publications. Our time-proven systems ensure media buyers full digital reporting accountability, enabling publishers to include digital copies in their top-line circulation counts, and break out digital copies as appropriate in the body of the report. BPA also audits the distribution and audience make-up of stand-alone digital offerings, including periodicals and one-shots.
Timeliness
In today’s fast-paced media-buying environment, timely turnaround of audited data provides media owners with an important competitive advantage. BPA leverages technology and organizational structure to complete more than 95% of all audits within six months of statement filings.
Customer service and free training
BPA believes that exceptional customer service can and should go hand-in-hand with stringent auditing standards. We understand media business models, and take a consultative approach that ensures that the auditing process is as seamless and efficient as possible. BPA takes pride in timely responses to all inquiries, and is always available for free, on-site consultations and training to help you ensure that your systems and internal procedures are audit-ready.
Free, open-access Web site
BPA’s Web site, www.bpaww.com, provides media buyers, media owners, press and all in the industry with 24/7 free access to the circulation/attendance/traffic statements and audits of all BPA-audited media properties. The site also offers TRAC—a system where top-line circulation data for all BPA publications can be sorted, analysed, compared, graphed and downloaded into Excel format—as well as a host of member resources, the latest BPA and industry news, and more.
Proactive email alerts system
Media buyers and owners and all interested parties may sign up through bpaww.com, at no charge, for BPA’s email alerts. Users select which titles they want to track (for instance, all BPA-audited titles within a particular market category), and then select from a wide variety of alert options, such as notification that a title’s newly completed audit has been posted to bpaww.com, or notification of any newly posted violations, censures or expulsions.
For more information, contact Tania Masullo at +44 (0) 207 631 4809 or tmasullo@bpaww.com or visit www.bpaww.com.
Visit BPAI at bpaww.com for the latest audit reports, membership information and news. |
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