THE CATEGORIES

Click below to read about this years categories. Scroll down for entry information.

ENTRY DEADLINE: WEDNESDAY SEPTEMBER 19, 2018

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  • Best Subscriptions Promotion On A Small Budget

    This will be awarded to the campaign that has achieved maximum results and met all objectives with the minimum of budget. A small budget is considered to be £750 or less. Judges will be looking for evidence of the budget limitations making the campaign stronger e.g. great results, innovation, creativity etc.

    Please note that company size isn’t relevant for this category, it is purely the size of the budget that matters. This means the category can be entered by all companies, no matter what the size – judges will be looking for examples of creativity and originality.

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  • Best Use Of Data

    Judges will be looking to reward a campaign or series of campaigns which display outstanding use of data. Entrants should demonstrate how they used data successfully in their campaign(s), which could involve creating an entirely new database, utilizing data already gathered or an entirely new strategy. Evidence of creativity, new approaches and innovative campaigns will be rewarded but must be backed up with solid results.

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  • Best Use Of E-Commerce

    This award recognises the publisher who has most successfully advanced their use of online retailing. The judges will be looking for evidence of the development of e-relationships with customers, and how this has been used to encourage frequent transactions, along with the ease with which the transactions can be made.

    As with the other categories the judges will be looking for creativity and innovation, but this must be backed up with solid results and measurements.  Such measurements might include but are not restricted to: percentage of transactions online; percentage of renewals online; increase in renewals online; funnel conversion improvements; conference & event bookings; process improvements; mobile-ready ecommerce.

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  • Customer Direct Magazine Of The Year

    Judges will be looking to reward a magazine that has excelled in all areas of subscription marketing, contributing to the overall magazine strategy. Entrants should demonstrate all the areas that they have excelled in, making use of a variety of acquisition and retention methods throughout the year. Details of overall subscription strategy, promotional budgets and lifetime value of subscriptions should be included. Any significant fulfilment or customer care developments should also be noted. However, this Award is not just about increasing subscriptions, and evidence of creativity, new approaches and innovative campaigns will all be rewarded but must be backed up with solid results.

    This category is open to both business and consumer magazines. The judges may award either one overall winner or both consumer and business winners.

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  • Customer Retention Strategy Of The Year

    If you have run a well thought out and executed retention strategy that can be proven to have raised renewal rates, then then this is the category for you. Judges will require background information on the history of the title's renewal rates and evidence of how the campaign achieved objectives. Evidence of creativity, new approaches and innovative campaigns will be rewarded but must be backed up with solid results.

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  • Digital Marketing Campaign Of The Year

    Judges will be looking for an innovative and measurable campaign using digital marketing i.e. SEO, PPC, Social Media, Content, etc. for subscription acquisition or retention. Email can be one part of this campaign, but not the main focus of it. The campaign should be placed within the context of the overall marketing strategy, and how it fits in with the company objectives. Evidence of creativity, new approaches and innovative campaigns will be rewarded but must be backed up with solid results.

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  • Email Marketing Campaign Of The Year

    Judges will be looking for an innovative and measurable campaign using email marketing for subscription acquisition, retention or customer service. Other online activity may have formed part of the campaign, but the main focus must have been email marketing to get the results achieved. The campaign should be placed within the context of the overall marketing strategy, and how it fits in with the objectives. Evidence of creativity, new approaches and innovative campaigns will be rewarded but must be backed up with solid results.

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  • In-Magazine Promotion Of The Year

    This category will reward a well-presented and cost effective subscription advertisement or advertising campaign, which may have run within the magazine being promoted or within other titles.  Alternatively the campaign may have run on an insert either within the magazine being promoted or within other titles, or on carrier sheets.

    Campaigns should show a measurable increase in subscription sales, using great copywriting, fantastic promotions or a combination of the two. Evidence of creativity and innovation will be rewarded but the judges will be focusing on the results achieved from the campaigns.

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  • Integrated Campaign Of The Year

    The campaign entered in this category should span a range of media including (but not restricted to) print, online, mobile and social media. Entrants should outline the concepts underpinning the campaign and the role of each media 'channel' in its success. Evidence of creativity, new approaches and innovative campaigns will be rewarded but must be backed up with solid results.

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  • Offline Campaign Of The Year

    This category is for direct mail, in-bound or out-bound telemarketing and/or event-based campaigns that have used innovative techniques to produce quantifiable and measurable results in line with the overall objectives. Results could include subscription acquisition, renewals, lead generation, customer service or reader registrations. Evidence of creativity and innovation will be rewarded, but the judges will be focusing on the results achieved from the campaign.  Please note that in-magazine promotions are judged within a separate category.

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  • Revenue Initiative Of The Year

    This category looks to recognise and reward initiatives that have maximised subscription and incremental revenue for publishers. This could include brand extensions and new routes to market or ways of monetising the customer. The judges will be looking for innovative thinking that has had a demonstrable impact on the bottom line, however large or small.

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  • Team Member Of The Year

    Focusing on one or several campaigns, the judges are looking for entrants who have excelled in making a positive contribution to a magazine or company's subscriptions base through the use of effective marketing. Evidence of creativity, new approaches and innovative campaigns will be rewarded but must be backed up with solid results and evidence of effective use of budget.  
     
    This category is open to those that work on both consumer and business media brands. The campaign (and the results gathered) must have taken place between 1 June 2016 and 31 May 2017 to be eligible for entry.   

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  • Team Of The Year

    The team should be nominated by a senior manager. Judges will be looking for a team that has excelled in making a positive and measurable contribution to the company in the period from 1 June 2017 to 31 May 2018, through online or print-based subscription campaigns, or other initiatives and innovations. Evidence of creativity and new approaches will be rewarded but must be backed up with solid results.

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ENTRY INFORMATION

ENTRY PRICES

PPA Member: £85 + VAT per entry

Non-member: £170 + VAT per entry

Independent Publisher PPA Member: £42.50 + VAT per entry

Independent Publisher Non-member: £85 + VAT per entry


SUBMISSION REQUIREMENTS


All categories except for Team and Team Member of the Year

The eligibility period is 1 June 2017 to 31 May 2018

Ensure you pay attention to and answer the individual category criteria, as that’s what the judges will be marking against. (Guide word count - 750 words)

Where appropriate, check that you’ve included details on the following as part of your entry:

Budget (Promotion on a Small Budget only, and must be under £750 to qualify)

Objectives & strategy

How you did it

What the results were

Don’t forget to state clearly why you should win this award

Please feel free to upload one additional document with supporting information (can be Word or PDF, max 5Mb)

Don’t forget to include your choice of walk-up track, should you win! (Song title and artist)

 

Team and Team Member of the Year

The eligibility period is 1 June 2017 to 31 May 2018

Ensure you pay attention to and answer the individual category criteria, as that’s what the judges will be marking against. (Guide word count - 750 words)

Check you’ve included the following as part of your entry:

Samples of the work undertaken by the team/ individual

A photo of the team/ individual - high res JPEGs (300dpi or above) are the preferred format, with a file size limit of 5MB

- Don’t forget to state clearly why you should win this award

- Please feel free to upload one additional document with supporting information (can be Word or PDF, max 5Mb)

- Don’t forget to include your choice of walk-up track, should you win! (Song title and artist)