THE TRUST STAGE

The biggest names from the world of magazine media and beyond

Time Agenda
08:00-09:15

REGISTRATION/NETWORKING


09:20-09:40

WELCOME

Barry McIlheney, CEO, PPA
Marcus Rich, Chairman, PPA/CEO, Time Inc. UK


09:40-10:00

THE MARCUS MORRIS LECTURE: ALL TOGETHER NOW

Centaur Media CEO Andria Vidler sets out the stall for the day and the year ahead


10:00-10:40

A MATTER OF TRUST

Three of our top Editors - Matt Kelly, Dylan Jones, and Emma Maier - on why trust and quality matter so much in a world of fake news and clickbait

Matt Kelly, The New European
Dylan Jones, GQ
Emma Maier, Inside Housing


10:40-11:10

COFFEE/NETWORKING


11:10-11:50

THE MAGNETIC SESSIONS: BIASES AND BLIND SPOTS

Never has there been a time where bias is more widely acknowledged. With countless studies highlighting the discrepency between evidence and perception, we take a look at why these biases continue to exist, through the lens of behavioural economics. Richard Shotton - author of best-selling book The Choice Factory - tells Magnetic CEO Sue Todd about the practical steps we can all take to avoid the blind spot trap.

Sue Todd, CEO, Magnetic
Richard Shotton, Manning Gottlieb OMD


12:00-12:45

THE FUTURE OF ADVERTISING

James Wildman, CEO, Hearst Magazines UK
Ella Dolphin, CEO, Shortlist Media
Tom Bureau, CEO, Immediate Media Co.
Rob Munro-Hall, Group Managing Director, Bauer Media


12:45-13:40

LUNCH/NETWORKING


13:40-14:10

PUBLISHING WITH ALEXA: WHAT IS NOW? WHAT IS NEXT?

Meryem Tom, head of Amazon Alexa UK, shares a high-level view of Amazon's commitment to voice experiences via Alexa in partnership with brands. Previously head of strategy at AOL UK, Meryem will be interviewed by Marc Chacksfield, Global Editor-in-Chief of TechRadar


14:10-14:35

CULTURE IS KING

James Tye, CEO of Dennis Publishing on creating a culture to win


14:35-15:05

CHUKA UMUNNA MP

Hear from Labour's leading remainer, and the man some see as a potential leader, Chuka Umunna MP, interviewed by Campaign's Global Editor-in-Chief Claire Beale. Chuka will discuss how BREXIT is likely to impact professional publishers, the prospect of a second referendum, and what's next for the Labour party.


15:05-15:25

COFFEE/NETWORKING


15:25-15:55

THE ASCENTIAL STORY

A lesson in transformation: Natasha Christie-Miller on Ascential's journey from B2B to global specialist information provider


15:55-16:35

THE X FACTOR

Kathleen Saxton, founder of The Lighthouse Company hosts a special panel on how to spot real talent and how to keep it happy. Starring . . .

Kevin Costello, CEO, Haymarket Media Group
Amanda Barnes, CEO, Faversham House Group
Jonathon Whiteley, CEO, Incisive Media


16:35-16:40

CLOSING REMARKS

Barry McIlheney, CEO, PPA


16:40-18:00

DRINKS RECEPTION!


THE INNOVATE STAGE

The very best case studies from consumer magazines and Business Media

Time Agenda
10:00-10:40

BUILDING WORLD-CLASS EVENTS AT SCALE

Mariam Ahmed and Steve Newbold share the secrets of Stylist Live and The Festival of Marketing. In a deep dive into what makes these two massive events so successful, expect lots of tips and takeaways on sponsorship, marketing, content, sales and much, much more

Mariam Ahmed, Events Director, Shortlist Media
Steve Newbold, Divisional MD, Centaur Media 

10:40-11:00

COFFEE/NETWORKING

11:00-11:20

STOP THINKING PLATFORMS. START THINKING BRAND

If you're still mainly re-cutting the same content in different channels then you're missing out on the opportunity to be something truly memorable for your brand. Karla Courtney, Digital Director of leading Australian Content Marketing Agency Medium Rare, provides inspirational case studies and practical examples of the best creative and workflow tools behind innovative content programs that work.

Session powered by Woodwing

11:20-12:00

NEW CITIES ON OLD FOUNDATIONS

Robert Marr, Chief Executive of Metropolis Group, interviewed by PPA Business Chairman Tim Brooks

12:45-13:45

LUNCH/NETWORKING

13:45-14:25

THE MAGNETIC SESSIONS: THE POWER OF TRUST

Full synopsis to follow

14:25-15:00

CREATING TOMORROW TODAY

Carla Buzasi, the new MD at WGSN, on how to sell high-end corporate subs all across the world. Carla, who was launch Editor at HuffPo UK, and before that Digital Editor at Marie Claire, comes to the PPA fresh from her standout presentation at SXSW

15:00-15:30

COFFEE/NETWORKING

15:30-15:55

THE FAST SHOW

Betsy Fast, Executive Director of Digital Editorial Strategy at Hearst UK on how best to use platforms and processes to deliver editorial excellence and growth

15:55-16:35

SELLING MORE SUBS: HOW TO INCREASE REVENUE ACROSS AL PLATFORMS

Chloe Thompson, Audience Development Marketing Manager at New Scientist and current PPA Marketeer Of The Year is joined by The Economist's Mark Beard to share their paywall insights: what works when, where, and why

THE PASSION STAGE

The heart and soul of magazine media

Time Agenda
10:00-10:40

TOMORROW'S STARS

Three of the PPA's recently crowned 30 Under 30 on what's next for all of us

Calum Di Lieto, Editor, C&IT Magazine
Isabella Silvers. Digital Commercial Writer, Hearst
Chris Mandle, Entertainment Director, Shortlist
Laura Rutkowski, Staff Writer, PPA & recent City, University of London Graduate

10:40-11:00

COFFEE/NETWORKING

11:00-11:25

USING MAGAZINE BRAND POWER TO SELL BOOKS

Heart UK's Judith Secombe and Julian Linley explain how The Big Book Festival adds real value across nine separate Hearst brands. Expect crime, classics, biography . . . and a surprise special guest!

11:25-11:30

START IT UP

Grace Harrison on why Foul Play magazine needs YOUR support

11:30-12:00

SESSION TBC

12:45-13:45

LUNCH/NETWORKING

13:45-14:25

THE POWER OF THE NEWSSTAND

One distributor, one publisher, one Editor on why the newsstand still matters so much

Adrian Hughes, Group Managing Director, Marketforce
Kevin Petley, Business Director, HELLO!
Claire Sanderson, Editor, Women's Health

14:25-14:30

START IT UP

Dan Tickner on why Recorder magazine needs YOUR support

14:30-15:00

THE MAGNETIC SESSIONS: PUTTING TRUST IN CONTEXT

Trust in brands has come under attack of late, but trust and context are heavily entwined. Understand these principles and you can unlock opportunities for rebuilding credibility for advertisers. In this session, we take a look at the role that magazine brands can play in this process, through the lens of the fashion, food and film sectors.

Anna Sampson, Insight & Strategy Director, Magnetic
Ffion Turner, Business Science Director, MediaCom North

15:00-15:25

COFFEE/NETWORKING

15:50-16:35

SHOW ME THE MONEY!

An all-star commercial publishing session with Andrew Hirsch from John Brown Media, The River Group's Nicola Murphy, and Ian McAuliffe from Think. They'll be sharing what clients are looking for now, how to maintain Church and State, and what the future for commercial content looks like from here

THE TOGETHER STAGE

Case studies of partnership and collaboration galore

Time Agenda
10:00-10:40

CHASING CARS

When the rubber hits the road: what real publisher collaboration looks like
Nick Flood, deputy digital MD at Dennis is joined by Michelle Davis, Client Development Director, Auto Trader, Chris Daniels, Haymarket Automotive Sales Director and Jim Burton, Bauer Digital Commercial Director. They'll be explaining how they collaborate across their automotive trading platforms, how they organise their deals, and what publishers need to do to keep winning business in the future.

10:40-11:00

COFFEE/NETWORKING

11:00-11:20

GOOD DESIGN IS GOOD BUSINESS

Multi-award-winning Creative Director Andy Cowles on how it's more profitable to show, not tell. He'll be sharing tips and trends on creating high-impact assets, emotional engagement, and delivering more with less

11:20-11:40

SMART IMAGE MANAGEMENT

Hear from Founder of IDS, Matthew Carse, on how to use Artificial Intelligence to efficiently manage image content, licenses and spend, while improving editorial workflow

12:45-13:45

LUNCH/NETWORKING

13:45-14:15

E-COMMERCE: WHY BRILLIANT CONTENT MAKES ALL THE DIFFERENCE

After launching and running Look magazine, Julie Lavington and Ali Hall pooled their expertise to create and launch Sosander, a new e-commerce brand with trend-led, quality, affordable clothing. They'll be talking about creating a brand new business from scratch: funding, design, HR, tech, content, and a whole lot more

14:15-14:45

HOW AMAZON PAY CAN SPEED UP YOUR SUBSCRIPTION PROCESS

Karen Pepper, Head of Amazon Pay UK, explains the benefits of Amazon Pay and how it can dramatically speed up subscription fulfilment for publishers. A hands-on session full of practical advice.

15:05-15:25

COFFEE/NETWORKING

15:45-16:15

THE NETFLIX STORY