Condé Nast launches branded digital content division
Condé Nast Britain Digital has launched Stories, a branded content studio offering commercial clients a single point of access to the company's portfolio of publishing brands.
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Led by Tristan Taylor, Head of Branded Content Commercial, Stories is made up of a team of specialists across video, editorial, social, and data.
Malcolm Attwells, Commercial Director at Condé Nast Digital, said the new division reflects "significant growth in revenue over the last two plus years".
Aston Martin has signed a partnership with Condé Nast Stories for a content campaign, The Beauty of Design, to appear on the British Vogue and GQ sites and social media platforms.
Marek Reichman, Aston Martin EVP and Chief Creative Officer, said: "In this world of fast-paced short form content vying for the attention of consumers, one of life’s luxuries is taking a bit of time to enjoy great storytelling content. We are delighted to be working with Condé Nast Stories to showcase The Beauty of Design to the luxury editorial and commercial lifestyle world.”
Gresham Jones takes up his new position on September 4, reporting to Albert Read, and to Wolfgang Blau, Chief Digital Officer and incoming President of Condé Nast International.
He has more than 19 years’ experience as a digital marketing professional, having worked with global entertainment and lifestyle brands including Xbox, Disney, BBC and Universal Music, in addition to Burberry and experience as an independent consultant.
Albert Read said: "Gresham Jones has a proven track record of digital transformation, including with the FTSE 100 luxury brand Burberry where he was responsible for continuous digital advancement and was a member of Christopher Bailey’s Strategic Innovation Council.
"An expert at embedding digital thinking, building brand affinity and revenue through content, partnerships and product, he will ensure Condé Nast’s unique authority at the intersection of luxury and digital continues to grow."