Signature Publishing launches Hanazuki magazine
Signature Publishing strikes magazine license deal with Hasbro for Hanazuki Full of Treasures
Ellie Austin scored a job at Immediate Media as a Features Writer for Radio Times after graduating from the Magazine Journalism MA course at City University. Here she talks about working in the fast-paced world of a major weekly magazine and the power of a good coffee.
The launch sees specialist children’s publisher, Signature Publishing Ltd, strike the first magazine license with Hasbro following the global launch of Hanazuki Full of Treasures in early 2017.
On sale from August 8 priced at £3.99, the monthly title seeks to capture the attention of seven to nine-year-olds who have clocked up over nine million views of the Hanazuki tales via the YouTube and the YouTube Kids app.
The first issue features stories, games, and activities following the adventures of Moonflower girl in her lunar world. Hanazuki is packaged in a branded carrier bag along with multiple Hanazuki covermounts and themed gifts.
Michael Kelly, Head of Global Publishing at Hasbro, said: "The Hanazuki magazine will bring the brand to life in a new and immersive way. With its focus on moods and emotional empowerment, Hanazuki is such a unique story. Signature has really captured the very essence of this uniqueness in the magazine, and we are thrilled to be working with them on this exciting project.”
Danny Morris, Managing Director at Signature, commented: “Signature is delighted to be given the opportunity to publish the first ever Hanazuki magazine worldwide. Working with Hasbro’s amazing Publishing Team we have created a very unique package with two fantastically vibrant magazines and multiple branded gifts in every issue that truly embrace Hanazuki’s mood themes. The support we have received from retail has been fantastic, due to the phenomenal viewing figures, the brand’s unique theme and the stunning artwork, so Hanazuki magazine is sure to be a great success from issue #1. Let the storytelling continue…”