ABC Report August 2017: View From The Top

Senior executives from some of the UK's leading publishers give their reaction to the August 2017 ABC Consumer Magazines Report.

TV Choice continues to lead the TV listings market, celebrating an impressive ten years at the top as the UK’s best-selling magazine, and in the specialist market Practical Photography and Garden Answers are two of the fastest-growing titles.

“We believe in the enduring consumer appeal of magazines and are committed to investing in our existing brands as well as launching new ones.

“In April this year we launched Planet Rock magazine, a print extension to our successful radio and events brand, which has been eagerly received by the highly engaged community of rock fans.

Paul Keenan

Rob Munro Hall

Group Managing Director

Bauer Magazine Media UK


 

We’re encouraged to see market share across our luxury portfolio growing period-on-period for UK actively purchased copies, and the loyalty of our audience remains strong.

 "There have also been pleasing increases in engagement across digital platforms and other iterations, in line with our strategy to build on the brands, extending their reach and authority.

Albert Read

Albert Read

Managing Director

Condé Nast Britain


 

The only Dennis release this period is for The Week, which continues to dominate the current affairs agenda with its ever increasing portfolio of brands.

"The Week Junior shows another significant increase, highlighting the demand for quality content amongst the youngest members of our society. Its rise, almost all subscription-driven, is truly remarkable and encouraging.

"The Week also enjoyed a strong paid-for result. Once our latest acquisition MoneyWeek is integrated, then our current affairs portfolio will have around 250,000 weekly subscribers across the titles.

James Tye

James Tye

CEO

Dennis Publishing


 

We believe print magazines have a unique ability to reach, influence and engage consumers and I am delighted that Hearst leads the market in each of our monthly magazine competitive sectors. I am also thrilled to see so many of our titles in growth.

“These results also underline that our dynamic approach to distribution is delivering strongly to our advertisers. We’re continuing to build loyal and engaged audiences through both paid-for and dynamic channels, and our new research provides clear and compelling evidence that we’re attracting new readers.

“We’ve also worked extremely closely with the ABC to incorporate and highlight our new routes to market in the certificate for the very first time, which is important to both our advertisers and trading partners.

Anna Jones

James Wildman

CEO

Hearst Magazines UK


 

The continuing strong and consistent performance of HELLO! shows the strength of the brand and the confidence our audience has in our ability to regularly provide relevant and entertaining content, which continues to engage and excite.

“With today’s fast-paced lifestyle, it is important that we are able to provide our readers with a magazine that allows them to take ‘time out’ of their busy schedules and relax!

Anna Jones

Kevin Petley

Business Director

HELLO!


 

Immediate’s continued ABC growth once again demonstrates the power of our portfolio of special interest brands.

“It’s an exciting time for our business. Our print titles continue to lead their respective markets, while our fantastic digital growth and new product launches, including Sewing Quarter – the UK’s first sewing TV shopping channel - enable us to deliver the highest quality content to our passionate audiences on whichever platform they choose to consume it.

Tom Bureau

Tom Bureau

CEO

Immediate Media Co.

 


 

This period the ABC results show that innovation and quality editorial continues to win over the hearts of consumers. Our market-leading home interest portfolio performed strongly once again, and Marie Claire demonstrated that evolving existing models within a branded environment delivers solid results.

“We continue to lead many of the markets we operate in and have driven print sales through a customer-focused strategy both at retail and through subscriptions. By targeting and talking to our consumers at the right time we engage, excite and encourage them to consume our brands, as well as drive loyalty in the magazine market.

“Alongside delivering some of the best loved products on the UK newsstand, this period a number of our brand extensions and innovations came to fruition. We secured our first TV commission for TI Productions UK, an investigative documentary on drugs and social media with Stacey Dooley for BBC 3. Along with a successful Awards partnership with VO5, NME further expanded its events calendar and launched the CineJam film festival and NME Lock-Ins, a series of intimate gigs.

“Our websites continue to flourish and during this period we had more UK unique users visiting our web properties and reading our content online than ever before.

Marcus Rich

Marcus Rich

CEO

Time Inc. UK

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