Dennis appoints James Elliott as Editor of Octane

Dennis has appointed the former Group Editor of Classic & Sports Car James Elliott to the role of Editor of Octane.

While in his previous position Elliott played a pivotal role in both the creative and commercial success of the brand, and in his role as Group Editor was responsible for not just the print magazine and website, but all the brand’s activities including its London show and other extensions.


Speaking about his appointment, Elliott said: “I have been passionate about Octane magazine ever since it launched in the UK in 2003. I am truly honoured to be taking the helm of such a wonderful brand. This is my dream job and I am thrilled to have the opportunity to take Octane to new creative and editorial heights.”

Managing Director of Dennis Automotive James Burnay added: “The standard of applicants for the role was incredibly strong but James was the stand out candidate. His understanding of the Octane brand coupled with his market knowledge and experience was outstanding. I am very excited that James is joining us and can’t wait to start working with him and realising our creative and commercial ambitions for the brand.”


Elliott takes up his new role on October 9.

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