Hearst UK appoints Michelle Ogundehin in new roles at ELLE Decoration
Hearst UK has appointed Michelle Ogundehin as Editor-at-Large and Special Strategic Advisor of ELLE Decoration.
In her new roles, Ogundehin will focus on the strategic development of the brand as part of the newly formed Hearst Homes division, which incorporates Country Living and House Beautiful. She will also continue to nurture relationships with existing and new luxury clients.
She took on the role of Editor-in-Chief at ELLE Decoration in May 2004. During the past 13 years, she has led the magazine to award-winning creative, consumer and commercial success.
Michelle Ogundehin discussed her new role: “ELLE Decoration has been a part of my life for 20 years and I have loved working to develop and evolve the brand during that time. I’m excited to be moving into a high-level strategic role that will allow me to drive the magazine and its brand partnerships even further.”
She previously oversaw brand extensions with the launch of ELLE Decoration Collections – an annual guide to the world’s best new designs – and ELLE Decoration Country – a bi-annual publication celebrating the world’s most beautiful rural homes.
She debuted the ELLE Decoration Style Consultancy, an interior design service aimed at commercial property developers, in 2016.
James Wildman, CEO of Hearst UK, said: “I am constantly impressed by the calibre of editorial staff we have at Hearst UK and Michelle is no exception. She is a highly valued member of our senior team and we look forward to her supporting the move of the ELLE Decoration brand into new territory.”
In 2012, Ogundehin spearheaded a landmark Elle Decoration campaign, Equal Rights for Design, to change UK copyright law. The result brought copyright protection, which offers protection for 70 years after the death of the designer, for designed items in line with other disciplines like music, film and drama.
Sharon Douglas, Group Publishing Director of ELLE Decoration, commented: “Michelle has led the magazine superbly over the past 13 years. She has achieved much over her career and is recognised as leading the way in brand extension work and, notably, for helping to get the law changed, which is a huge step forward for the design world. We’re thrilled she is moving into this new role and will continue to value her expertise within Hearst UK.”