British GQ announces content partnership with Vero

Laura Rutkowski

British GQ and social network Vero have announced a content partnership, where specially commissioned GQ editorial content will be featured regularly on the Vero platform.

Social network Vero, which is free of advertising, makes sharing the things we love, especially music, simple. Vero is integrated with Apple Music, which means users can listen to songs recommended by their friends without leaving the app.

The impact of British GQ’s journalism will be maximised, with a focus on music and the various lifestyle areas it impacts. British GQ’s channel on Vero will feature recommendations and commentary from its award-winning Writers and Editors.

Dylan Jones, Editor-in-Chief of British GQ, commented: “By creating British GQ content for Vero users, a raft of new readers will be exposed to our brand, which has a reputation for commissioning the highest quality writing and imagery. Music has always been a core part of the GQ mix – and this is increasingly important online.”

Kathleen Johnston

As a result of the collaboration, the role of Social Content Editor has been specially created. The position has been filled by Kathleen Johnston, who has experience working for Condé Nast Traveller, British GQ and Wonderland magazines. Johnston will be responsible for producing editorial content for the Vero platform, as well as for GQ’s existing social platforms.

Vanessa Kingori, Publisher of British GQ, said: “GQ’s focused approach to digital content is very much in line with Vero’s core objectives: a more sociable, less disruptive experience for their users.  This collaboration gives a wider audience access to the unparalleled GQ editorial.  We’re delighted to work with Vero and to have Kathleen Johnston concentrating on this exciting initiative.”

Running throughout 2018 and onwards, the collaboration will highlight GQ’s access and authority in the music arena, introducing a new audience to the compelling, entertaining and engaging GQ world.

Ayman Hariri, Vero CEO and Co-Founder, added: “Vero offers our users a new way of discovering more from trusted brands, artists and influencers in an advertising-free environment. GQ isn’t just a magazine – it’s a unique cultural resource, and bringing its informed cultural recommendations and editorial content to Vero will add to the collective wisdom our users can access, while enabling its readers to enjoy a shared musical experience through Vero.”

This partnership follows on from a successful 2016 collaboration between GQ and clothing brand Oliver Spencer. In a first for menswear, a unique catwalk experience allowed fans of the designer to buy straight from the catwalk through Oliver Spencer’s Vero profile.

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