Glamour launches #PoweredByWomen initiative

Laura Rutkowski

Glamour has launched the #PoweredByWomen initiative, which is dedicated to supporting female creative talent within the industry.

As part of Glamour’s global commitment to gender equality, all seventeen editions of Glamour worldwide have produced their November issues with exclusively female talent – from photographers to make-up artists, writers to set designers. In this sense, Glamour supports women in the most meaningful way possible – by hiring them.

Stella McCartney has designed a t-shirt for the project that celebrates women’s empowerment. Words are emblazoned on the front in bold red: “WOMEN POWER LOVE.” The proceeds from this limited edition tee will benefit The Girl Project, which promotes education for girls. For further information, visit www.glamour.com/inspired/the-girl-project.

All seventeen editions of the magazine feature McCartney’s special design on their November cover. American actress and singer Zendaya wears one on the covers of American, British, Dutch, Icelandic, Romanian and South African issues of Glamour.

Jo Elvin, Editor of British Glamour, commented: “We are proud to play a part in increasing the visibility of more women on a global scale via our pages. Of course, this is not the job done. Glamour has always been committed to seeking out and celebrating female talent, but this exercise and the lessons we’ve learnt from it mean that going forward, we will be redoubling our efforts on that front.”

Glamour’s #PoweredByWomen initiative follows on from American Glamour's decision to produce the February 2017 issue using only female contributors. Moving forward, Glamour has pledged to significantly increase the average of female contributors globally. Join the movement.

The November 2017 issue of British Glamour is on sale now.  

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